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Get a crash course in small business branding with our free, curated list of high-impact articles.","Get the free reading list","Get our Branding reading list delivered right to your inbox.","branding_kit",{"_1155":2286,"_1346":2287,"_2233":2288,"_2235":2289,"_2254":2290},"Free Business Branding Kit","Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.","Download now","Get the branding kit delivered right to your inbox.","Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify.","business_card_template",{"_1155":2293,"_1346":2294,"_2233":2241,"_2235":2295},"Free Professional Business Card Templates","Make lasting first impressions with customizable cards that turn chance meetings into business opportunities—ready for print in minutes.","Get the free professional business card templates delivered right to your inbox.","business_case_template",{"_1155":2298,"_1346":2299,"_2233":2300,"_2235":2301,"_2254":2255},"Free Business Case Template","Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.","Get the template now","Get our template delivered right to your inbox.","business_letter",{"_1155":2304,"_1346":2305,"_2233":2300,"_2235":2301,"_2254":2255},"Free Business Letter Template","Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.","business_model_canvas",{"_1155":2308,"_1346":2309,"_2233":2300,"_2235":2301,"_2254":2255},"Free Business Model Canvas Template","Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.","business_proposal",{"_1155":2312,"_1346":2313,"_2233":2266,"_2235":2314},"Free Business Proposal Template","Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.","Get our business proposal template delivered right to your inbox.","businessplan",{"_1155":2317,"_1346":2318,"_2233":2300,"_2235":2319},"Free: Business Plan Template","Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.","Get the business plan template delivered right to your inbox.","businessideas",{"_1155":2322,"_1346":2323,"_2233":2324,"_2235":2325},"Free: The Big List of Business Ideas","To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.","Get the list now","Get the big list of business ideas delivered right to your inbox.","camera_checklist",{"_1155":2328,"_1346":2329,"_2233":2330,"_2235":2331},"How to take product photos like a pro","This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.","Download guide","Get the guide delivered right to your inbox.","cancel_policy",{"_1155":2334,"_1346":2335,"_2233":2288,"_2235":2336},"Free Cancellation Policy Template","Protect your time with a clear and professional cancellation policy. This template makes it easy to create.","Get the template delivered right to your inbox.","case_studies",{"_1155":2339,"_1346":2340,"_2233":2341,"_2235":2342},"Free Video Series: Ecommerce Inspiration","Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.","Get the free video series","Get our Ecommerce Inspiration video series delivered right to your inbox.","case_study_template",{"_1155":2345,"_1346":2346,"_2233":2300,"_2235":2347},"Free Case Study Template","Show your expertise and highlight your company’s success with our free case study template.","Get the case study template delivered right to your inbox.","cash_flow_template",{"_1155":2350,"_1346":2351,"_2233":2300,"_2235":2352},"Free Cash Flow Statement Template","Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.","Get the cash flow statement template delivered right to your inbox.","competitive",{"_1155":2355,"_1346":2356,"_2233":2300,"_2235":2357},"Free: Competitive Analysis Template","By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.","Get the competitive analysis template delivered right to your inbox.","coms_strategy",{"_1155":2360,"_1346":2361,"_2233":2266,"_2235":2362},"Free Communication Strategy Template","Turn random messaging into connected conversations with this simple strategy template. No guesswork, just results.","Get the free communication strategy template delivered right to your inbox.","content_strategy_template",{"_1155":2365,"_1346":2366,"_2233":2300,"_2235":2367},"Free Content Strategy Template","Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.","Get the content strategy template delivered right to your inbox.","copywriting",{"_1155":2370,"_1346":2371,"_2233":2282,"_2235":2372},"Free Reading List: Copywriting Tactics for Entrepreneurs","Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.","Get our Copywriting Tactics reading list delivered right to your inbox.","copywriting_research",{"_1155":2375,"_1346":2376,"_2233":2266,"_2235":2336},"Research the words you use to sell","Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.","customer_email",{"_1155":2379,"_1346":2380,"_2233":2266,"_2235":2381},"Free Customer Service Email Templates","Make responding to customer inquiries quicker and more effective with these free templates.","Get the templates delivered right to your inbox.","customer_journey",{"_1155":2384,"_1346":2385,"_2233":2266,"_2235":2336,"_2254":2255},"Free Customer Journey Map Template","Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.","customerservice",{"_1155":2388,"_1346":2389,"_2233":2282,"_2235":2390},"Free Reading List: Customer Service Strategies","Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.","Get the reading list delivered right to your inbox.","cvp_analysis",{"_1155":2393,"_1346":2394,"_2233":2266,"_2235":2395},"Free CVP Analysis Template","Know exactly when your business will become profitable with this break-even calculator—the financial tool that turns guesswork into growth strategy.","Get the free CVP analysis template delivered right to your inbox.","decision_matrix",{"_1155":2398,"_1346":2399,"_2233":2300,"_2235":2336,"_2254":2255},"Free Decision Matrix Template","Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.","design",{"_1155":2402,"_1346":2403,"_2233":2282,"_2235":2404},"Free Reading List: Online Store Design Tips","Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.","Get our Store Design reading list delivered right to your inbox.","dog_boarding_business_checklist",{"_1155":2407,"_1346":2408,"_2233":2260,"_2235":2409},"Free Dog Boarding Business Checklist","Launch a facility that owners trust and pups love with this step-by-step guide—the essential checklist that turns dog lovers into successful entrepreneurs.","Get the free dog boarding business checklist delivered right to your inbox.","digital_marketing_kit",{"_1155":2412,"_1346":2413,"_2233":2288,"_2235":2414,"_2254":2415},"Free Digital Marketing Toolkit","Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.","Get the toolkit delivered right to your inbox.","Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify.",{"_1155":2417,"_1346":2418,"_2233":2234,"_2235":2419},"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","Get our Email Marketing guide delivered right to your inbox.","email_marketing_strat",{"_1155":2422,"_1346":2423,"_2233":2330,"_2235":2424},"Free Email Marketing Strategy Guide","Skip the trial and error with proven strategies that turn subscribers into customers and customers into fans.","Get the free email marketing strategy guide delivered right to your inbox.","excel_inventory",{"_1155":2427,"_1346":2428,"_2233":2288,"_2235":2429},"Free Excel Inventory Management Template","Simplify your inventory tracking and management with this easy-to-use Excel template.","Get this template delivered right to your inbox.","expense_report",{"_1155":2432,"_1346":2433,"_2233":2300,"_2235":2301,"_2254":2255},"Free Expense Report Template","Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","financial_plan",{"_1155":2436,"_1346":2437,"_2233":2266,"_2235":2438},"Free Small Business Financial Plan Template","Stop flying blind with your business finances—this template turns confusion into clarity.","Get the free small business financial plan template delivered right to your inbox.","fitness_marketing_plan",{"_1155":2441,"_1346":2442,"_2233":2266,"_2235":2443},"Free Fitness Business Marketing Plan Template","Turn your marketing into memberships. This ready-to-use template is built specifically for fitness pros—whether you're running a busy gym, cozy studio, or personal training business.","Get the free fitness business marketing plan template delivered right to your inbox.","follow_up_email",{"_1155":2446,"_1346":2447,"_2233":2241,"_2235":2448},"Free Follow-up Email Templates","Stop staring at blank screens. These six ready-to-customize templates help you nail every follow-up without second-guessing every word. Just copy, customize, and convert.","Get the free follow-up email templates delivered right to your inbox.","gantt_chart",{"_1155":2451,"_1346":2452,"_2233":2266,"_2235":2453},"Free Gantt Chart Template","Visualize your business projects from concept to completion with this ready-to-use template—the planning tool that turns rocky launches into coordinated wins.","Get the free Gantt chart template delivered right to your inbox.","googleshopping",{"_1155":2456,"_1346":2457,"_2233":2234,"_2235":2458},"Free Ebook: Google Shopping for Small Businesses","Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","Get Google Shopping for Small Businesses delivered right to your inbox.","go_to_market",{"_1155":2461,"_1346":2462,"_2233":2266,"_2235":2463},"Free Go-to-Market Strategy Template","Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","Get your free go-to-market strategy template delivered right to your inbox.","gym_business_plan",{"_1155":2466,"_1346":2467,"_2233":2266,"_2235":2468},"Free Gym Business Plan Template","Muscle up your business strategy with this blueprint. Get a clear plan for opening and growing a successful gym without the guesswork.","Get the free gym business plan template delivered right to your inbox.","gym_marketing_plan",{"_1155":2471,"_1346":2472,"_2233":2266,"_2235":2473},"Free Gym Marketing Plan Template","Build a stronger business with a marketing plan designed specifically for gyms and fitness businesses.","Get the free gym marketing plan template delivered right to your inbox.","health_coaching_business_checklist",{"_1155":2476,"_1346":2477,"_2233":2260,"_2235":2478},"Free Health Coaching Business Checklist","Launch your coaching practice with clarity and purpose using this guide—the checklist that turns wellness wisdom into a thriving business.","Get the free health coaching business checklist delivered right to your inbox.","hiring_questions",{"_1155":2481,"_1346":2482,"_2233":2483,"_2235":2484,"_2254":2255},"Free Guide: Interview Questions for Hiring Retail Employees","Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","Get the free guide now","Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","holiday_selling_2021",{"_1155":2487,"_1346":2488,"_2233":2483,"_2235":2489,"_2254":2255},"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","international_shipping",{"_1155":2492,"_1346":2493,"_2233":2288,"_2235":2494,"_2254":2495},"Free International Shipping Checklist","Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","Get the checklist delivered right to your inbox.","Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify.","inventory_templates",{"_1155":2498,"_1346":2499,"_2233":2500,"_2235":2501,"_2254":2502},"5 Free Templates to Better Understand Your Inventory","Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","Get your free templates","Get your Inventory Templates delivered right to your inbox.","Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify.","investment_proposal",{"_1155":2505,"_1346":2506,"_2233":2266,"_2235":2507},"Free Investment Proposal Template","Land the funding you need with this pitch template—skip the learning curve and speak the language investors can't resist.","Get the free investment proposal template delivered right to your inbox.","invoice_template",{"_1155":2510,"_1346":2511,"_2233":2288,"_2235":2512,"_2254":2513},"Free Invoice Template","Streamline your billing process with a customizable invoice template.","Get your invoice template delivered right to your inbox.","Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify.","keyword_research_template",{"_1155":2516,"_1346":2517,"_2233":2266,"_2235":2336},"Free keyword research template","Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","marketing_plan",{"_1155":2520,"_1346":2521,"_2233":2266,"_2235":2522,"_2254":2502},"Free Marketing Plan Template","Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","Get your marketing plan template delivered right to your inbox.","marketing_proposal",{"_1155":2525,"_1346":2526,"_2233":2266,"_2235":2527,"_2254":2513},"Free Marketing Proposal Template","Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","Get your template delivered right to your inbox.","okr_template",{"_1155":2530,"_1346":2531,"_2233":2300,"_2235":2527,"_2254":2513},"Free OKR Template","Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","one_pager",{"_1155":2534,"_1346":2535,"_2233":2300,"_2235":2527,"_2254":2513},"Free One Pager Template","Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","open_barber_checklist",{"_1155":2538,"_1346":2539,"_2233":2260,"_2235":2540},"Free Barber Shop Opening Checklist","Launch a shop that delivers sharp cuts and steady profits with this comprehensive guide—the checklist that turns barber skills into business success.","Get the free barber shop opening checklist delivered right to your inbox.","open_cat_checklist",{"_1155":2543,"_1346":2544,"_2233":2260,"_2235":2545},"Free Cat Café Opening Checklist","Launch your purr-fect business with this comprehensive guide—the essential checklist that covers everything from zoning permits to feline furnishings.","Get the free cat café opening checklist delivered right to your inbox.","open_pilates_checklist",{"_1155":2548,"_1346":2549,"_2233":2260,"_2235":2550},"Free Pilates Studio Opening Checklist","Launch a studio that balances client transformation with business growth using this detailed guide—the checklist that turns expertise into entrepreneurial success.","Get the free pilates studio opening checklist delivered right to your inbox.","open_salon_checklist",{"_1155":2553,"_1346":2554,"_2233":2260,"_2235":2555},"Free Salon Opening Checklist","Launch your salon with confidence using this comprehensive guide—the essential checklist that turns startup stress into step-by-step success.","Get the free salon opening checklist delivered right to your inbox.","open_yoga_checklist",{"_1155":2558,"_1346":2559,"_2233":2260,"_2235":2560},"Free Yoga Studio Opening Checklist","Create a sanctuary that nurtures both students and profit with the step-by-step guide—from first plan to first class.","Get the free yoga studio opening checklist delivered right to your inbox.","opening_closing_checklist",{"_1155":2563,"_1346":2564,"_2233":2565,"_2235":2566,"_2254":2255},"Free Checklist for Opening and Closing Your Store","Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","Get the free checklist","Get our Opening and Closing Checklist delivered right to your inbox.","optimization",{"_1155":2569,"_1346":2570,"_2233":2282,"_2235":2571},"Free Reading List: Conversion Optimization for Beginners","Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","Get our Conversion Optimization reading list delivered right to your inbox.","packaging_calculator",{"_1155":2574,"_1346":2575,"_2233":2576,"_2235":2577},"Calculate your packaging costs","Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","Download calculator","Get the calculator delivered right to your inbox.","packing_slip",{"_1155":2580,"_1346":2581,"_2233":2300,"_2235":2582},"Free Packing Slip Template","Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","Get the packing slip template delivered right to your inbox.","parentpreneur",{"_1155":2585,"_1346":2586,"_2233":2288,"_2235":2587},"Playbook for the Aspiring Parentpreneur","Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","Check your inbox for your copy of the Parentpreneur Playbook.","persona_template",{"_1155":2590,"_1346":2591,"_2233":2266,"_2235":2301,"_2254":2255},"Free User Persona Template","Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","phonecases",{"_1155":2594,"_1346":2595,"_2233":2596,"_2235":2597},"Get a Free Phone Case Business in a Box","Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","Download startup bundle","Get our startup bundle delivered right to your inbox.","photobrief",{"_1155":2600,"_1346":2601,"_2233":2266,"_2235":2336},"Get perfect product photography","This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","photochecklist",{"_1155":2604,"_1346":2605,"_2233":2606,"_2235":2607},"All the images your store needs","This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","Download shot list","Get the shot list delivered right to your inbox.","photographer_checklist",{"_1155":2610,"_1346":2611,"_2233":2260,"_2235":2494},"Make your next photo shoot a success","Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","photography",{"_1155":2614,"_1346":2615,"_2233":2616,"_2235":2617},"Free Guide: DIY Product Photography","Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","Get your free guide","Get our DIY Guide to Beautiful Product Photography delivered right to your inbox.","popup_guide",{"_1155":2620,"_1346":2621,"_2233":2616,"_2235":2622,"_2254":2255},"Pop-Up Shop Quickstart Guide","Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","pp_template",{"_1155":2625,"_1346":2626,"_2233":2266,"_2235":2336,"_2254":2255},"Free PowerPoint Template","Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","press_kit",{"_1155":2629,"_1346":2630,"_2233":2266,"_2235":2336,"_2254":2255},"Free Press Kit Template","Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","pressrelease",{"_1155":2633,"_1346":2634,"_2233":2300,"_2235":2635},"Free: Press Release Template","To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","Get the press release template delivered right to your inbox.","problem_statement",{"_1155":2638,"_1346":2639,"_2233":2300,"_2235":2336,"_2254":2255},"Free Problem Statement Template","See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","process_map",{"_1155":2642,"_1346":2643,"_2233":2300,"_2235":2336,"_2254":2255},"Free Process Mapping Template","Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","productivity",{"_1155":2646,"_1346":2647,"_2233":2282,"_2235":2648},"Free Reading List: Ecommerce Motivation","Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","Get our Ecommerce Motivation reading list delivered right to your inbox.",{"_1155":2650,"_1346":2651,"_2233":2652,"_2235":2653},"Free Guide: How to Find a Profitable Product to Sell Online","Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","Get the free guide","Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox.","product_vision",{"_1155":2656,"_1346":2657,"_2233":2300,"_2235":2336,"_2254":2255},"Free Product Vision Template","Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","profit_loss",{"_1155":2660,"_1346":2661,"_2233":2300,"_2235":2255},"Free Profit and Loss Statement Template","Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","purchase_order",{"_1155":2664,"_1346":2665,"_2233":2266,"_2235":2336},"Create a purchase order","Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","resignation_letter",{"_1155":2668,"_1346":2669,"_2233":2241,"_2235":2381},"Free Resignation Letter Templates","Leave your job on good terms with these professionally crafted resignation letter templates.","retail_marketing",{"_1155":2672,"_1346":2673,"_2233":2616,"_2235":2674,"_2254":2255},"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","Get your free Retail Marketing Success PDF delivered right to your inbox.","retention_audit",{"_1155":2677,"_1346":2678,"_2233":2679,"_2235":2680,"_2254":2255},"Free Download: Retention Audit Checklist","Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","Get your free checklist","Get this free Retention Audit Checklist PDF delivered right to your inbox.","retreat_business_checklist",{"_1155":2683,"_1346":2684,"_2233":2260,"_2235":2685},"Free Retreat Business Startup Checklist","Create transformative experiences and a sustainable business with this comprehensive guide—the essential checklist that turns your vision into a sought-after experience.","Get the free retreat business startup checklist delivered right to your inbox.","rfp_template",{"_1155":2688,"_1346":2689,"_2233":2300,"_2235":2690},"Free RFP Template","Make writing requests for proposals easier and faster with our free RFP template.","Get the RFP template delivered right to your inbox.","root_cause",{"_1155":2693,"_1346":2694,"_2233":2300,"_2235":2695,"_2254":2255},"Free Root Cause Analysis Template","Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","Get this free template delivered right to your inbox.","rotating_schedules",{"_1155":2698,"_1346":2699,"_2233":2500,"_2235":2700,"_2254":2255},"Free Download: Rotating Schedules Templates","Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","Get these free Rotating Schedules Templates delivered right to your inbox.","sales_email",{"_1155":2703,"_1346":2704,"_2233":2500,"_2235":2705,"_2254":2255},"Free Sales Email Templates","Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","Get these free templates delivered right to your inbox.","sales_funnel_template",{"_1155":2708,"_1346":2709,"_2233":2266,"_2235":2710,"_2254":2255},"Free Sales Funnel Template","Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","Get this free sales funnel template delivered right to your inbox.","sales_plan_template",{"_1155":2713,"_1346":2714,"_2233":2300,"_2235":2715,"_2254":2255},"Free Sales Planning Template","Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","Get this free sales planning template delivered right to your inbox.","salon_business_plan",{"_1155":2718,"_1346":2719,"_2233":2266,"_2235":2720},"Free Nail Salon Business Plan Template","Build a profitable salon with this business plan that turns artistic skills into consistent bookings.","Get the free nail salon business plan template delivered right to your inbox.","salon_marketing_plan",{"_1155":2723,"_1346":2724,"_2233":2266,"_2235":2725},"Free Salon Marketing Plan Template","Attract clients and boost booking with this ready-to-use marketing plan.","Get the free salon marketing plan template delivered right to your inbox.","scope_template",{"_1155":2728,"_1346":2729,"_2233":2300,"_2235":2695,"_2254":2255},"Free Scope of Work Template","Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","seo",{"_1155":2732,"_1346":2733,"_2233":2565,"_2235":2734},"Free Download: SEO Checklist","Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","Get our SEO Checklist delivered right to your inbox.","service_business_checklist",{"_1155":2737,"_1346":2738,"_2233":2260,"_2235":2739},"Free Service Business Startup Checklist","Turn your expertise into entrepreneurship with this comprehensive checklist.","Get the free service business startup checklist delivered right to your inbox.","services_price",{"_1155":2742,"_1346":2743,"_2233":2576,"_2235":2744,"_2254":2745},"Your Time is Valuable, so Price it Right","Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.","Get this calculator delivered right to your inbox.","Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify.","sfn_interview",{"_1155":2748,"_1346":2749,"_2233":2565,"_2235":2494},"Free Checklist: How to Interview a Third Party Logistics Provider","Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.","sfn_outsource",{"_1155":2752,"_1346":2753,"_2233":2565,"_2235":2494},"Free Checklist: Are You Ready to Outsource Your Fulfillment?","Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.",{"_1155":2755,"_1346":2756,"_2233":2757,"_2235":2758,"_2254":2745},"The Shopify guide to shipping and fulfillment","Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.","Download now and start optimizing your operations","Get our shipping and fulfillment guide delivered right to your inbox.","shipping_docs",{"_1155":2761,"_1346":2762,"_2233":2288,"_2235":2763,"_2254":2502},"Free Shipping Document Templates","Simplify your shipping process with these customizable shipping document templates.","Get the shipping document templates delivered right to your inbox.","shipping_kit",{"_1155":2766,"_1346":2767,"_2233":2288,"_2235":2768,"_2254":2290},"Free Shipping and Fulfillment Kit","Simplify your shipping process and ensure your products reach customers on time. 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Get templates, best practices, and tips to help you create compelling content that engages and converts.","Get your social media strategy toolkit delivered right to your inbox.","Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify.","social_template",{"_1155":2770,"_1346":2771,"_2233":2772,"_2235":2782,"_2254":2255},"Get social media strategy and planning templates delivered right to your inbox.","sop_template",{"_1155":2785,"_1346":2786,"_2233":2266,"_2235":2301,"_2254":2255},"Free SOP Template","Turn your tangle of tasks into simple steps anyone can follow. 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Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","Get the SWOT analysis template delivered right to your inbox.","tan_business_checklist",{"_1155":2812,"_1346":2813,"_2233":2260,"_2235":2814},"Free Spray Tan Business Checklist","Turn your tanning skills into a glowing business with this comprehensive guide—the essential checklist that helps you launch with confidence.","Get the free spray tan business checklist delivered right to your inbox.","tax_season",{"_1155":2817,"_1346":2818,"_2233":2252,"_2235":2616,"_2254":2745},"Free Download: 6 Steps to Get Your Business Ready for Tax Season","Tax season is stressful for any business owner. 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This essentials checklist helps transform passionate trainers into successful entrepreneurs.","Get the free personal training business checklist delivered right to your inbox.","trainer_business_plan",{"_1155":2826,"_1346":2827,"_2233":2266,"_2235":2828},"Free Personal Trainer Business Plan Template","Transform your passion into a profitable business with this comprehensive resource.","Get the free personal trainer business plan template delivered right to your inbox.","trust",{"_1155":2831,"_1346":2832,"_2233":2833,"_2235":2494},"Free: Shopify Store Trust Checklist","Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","Get the checklist now","tshirt_guide",{"_1155":2836,"_1346":2837,"_2233":2288,"_2235":2331,"_2254":2745},"Your Complete Guide To Starting a T-Shirt Business","Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own t-shirt business, from design to sales.","ttp_guide",{"_1155":2840,"_1346":2841,"_2233":2252,"_2235":2616,"_2254":2745},"Free Download: The Online Sellers Guide to In-Person Sales","In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.",{"_1155":2843,"_1346":2844,"_2233":2234,"_2235":2845},"Free Ebook: Twitter Marketing for Small Businesses","This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.","Get Twitter Marketing for Small Businesses delivered right to your inbox.","use_case_template",{"_1155":2848,"_1346":2849,"_2233":2266,"_2235":2301,"_2254":2255},"Free Use Case Template","Do your products hold hidden value? 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In the meantime, we recommend getting started with a free Shopify trial.",{"_1155":3035,"_2171":3036,"_56":3037},"Need help getting started?","Get more assistance with product articles and videos from our support team.","Browse help center",{"_3039":3040},"resource",{"_1155":3041,"_3042":3043,"_3023":3045},"Unlock research you can’t get anywhere else","buttonPrimary",{"_430":3044},"Continue",{"_1155":3046,"_3047":3048,"_56":3049},"Your download is ready for you","body","Jump into your copy right here.",{"_430":3050},"Read 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information on how we collect and use personal information, see our Privacy Policy.",{"_61":3147,"_317":3148},"Prospect’s name","Please enter the prospect’s name",{"_61":3150,"_317":3151},"Prospect’s email address","Please enter the prospect’s email address",{"_61":3153,"_317":3154},"Prospect’s phone number","Please enter the prospect’s phone number",{"_61":3156,"_317":3157},"Prospect’s business name","Please enter the prospect’s business name",{"_61":3159,"_317":3160},"Prospect’s business website","Please enter the prospect’s business website",{"_61":3162,"_317":3163,"_3164":3165},"Prospect’s country","Please select the prospect’s country","defaultValue","United States","state",{"_61":3168,"_317":3169},"Prospect’s region","Please select the prospect’s region","currentEcommercePlatform",{"_61":3172,"_317":3173},"Prospect’s current platform","Please select the prospect’s current ecommerce platform",{"_61":3175,"_317":3176},"Prospect’s total annual revenue","Please select the prospect’s annual revenue volume","partnerInvolvement",{"_1155":3179,"_2032":3180,"_2035":3183},"Would you like to work with the Shopify Plus sales team to close this deal?",{"_61":2034,"_3181":3182},"value","Partner will tag-team with the Plus Sales Team.",{"_61":2037,"_3181":3184},"Partner will close the deal on their own - no Plus Sales Team involvement.","sellingRegulatedIndustries",{"_1155":3187,"_2032":3188,"_2035":3190},"Does your prospect sell in a regulated industry (cannabis, alcohol, medical devices, natural health products, pharmaceuticals)?",{"_61":2034,"_3181":3189},"true",{"_61":2037,"_3181":3191},"false","referringPartnerNotes",{"_61":3194,"_315":3195},"Anything else to add?","Annual online vs. offline revenue, expected project kickoff, relationship with merchant","referrerName",{"_61":3198,"_317":3010},"Your full name","referrerEmail",{"_61":3201,"_317":3012},"Your email address","referrerLocation",{"_61":3204,"_317":3205},"Your region","Please enter your region or country","partnerName",{"_61":3208,"_317":3209},"Your business name","Please enter your agency’s name","partnerRefCode",{"_61":3212,"_317":3213},"Your partner referral code","Please enter your partner referral code",{"_61":3215,"_3216":3008},"Submit","label_submitting",{"_3139":3218,"_3140":3219,"_1993":3220,"_474":3221,"_1998":3222,"_1117":3223,"_2002":3224,"_312":3225,"_2006":3226,"_2011":3229,"_2029":3230},"Sorry but we’re having some problems sending your details.","Please send us an email at plus@shopify.com or try again later.",{"_61":1995,"_317":3010},{"_61":1997,"_317":3012},{"_61":2000,"_317":3014},{"_61":1118,"_317":3016},{"_61":2004,"_317":3018},{"_61":314,"_317":3020},{"_310":3227},{"_312":3228},{"_2010":316},{"_61":2028,"_317":3022},{"_1155":2031,"_2032":3231,"_2035":3232},{"_61":2034},{"_61":2037},"defaultValues",{"_312":316},"partnersDisclaimer","By submitting this form, you agree to Shopify and its partners using your data for the purposes of marketing Shopify's services to you, in accordance with Shopify's Privacy Policy. You may opt out from emails by clicking unsubscribe and from all other marketing as detailed in our Privacy Policy.",{"_1155":3238,"_508":1003,"_3239":3240,"_3241":3242,"_2041":3247,"_3001":3251,"_3253":3254,"_3257":3258,"_3023":3263,"_3028":3265,"_3271":3272},"Get in touch with an expert.","preformMessageHtml","Already using Shopify?
Learn how to upgrade to Shopify Plus","infoList",[3243,3244,3245,3246],"Get detailed pricing","See how much you could save with Shopify","Learn how Shopify adapts to your systems","Get help migrating",{"_1155":3248,"_508":3249,"_2045":3250},"Want to chat sooner? Give us a call.","Monday to Friday 9am-6pm ET","1-844-686-1946",{"_2045":3006,"_3252":3008},"button_submitting","chat",{"_1155":3255,"_2045":3256},"Questions? Chat with sales.","Start live chat","quote",{"_430":3259,"_3260":3261,"_386":3262},"Speed and agility aren’t words that typically describe enterprise companies. Shopify Plus enables us to move fast, add enhancements, and operate more like a startup.","source","Michael Rosania","Head of D2C Ecommerce, Reckitt-Benckiser",{"_1155":3025,"_508":3264},"A Shopify Plus sales expert will contact you soon.",{"_1155":3030,"_3266":3267,"_3268":3269,"_2171":3031,"_3032":3033,"_1210":3270},"kicker_one","Once your free trial expires, enjoy your first month for {{paidTrialAmount}}.","kicker_other","Once your free trial expires, enjoy your first {{count}} months for {{paidTrialAmount}}/month.",{"_1155":3035,"_2171":3036,"_56":3037},"leadsToPartnersExp",{"_3273":3274,"_3281":3282,"_3292":3293},"headingGroup",{"_1155":3275,"_3276":3030,"_3277":3278,"_3279":3280},"Thank you!
We'll be in touch soon.","headingLowGMV","subheadLowGMV","Based on the information provided, the best way to get started is with a free Shopify trial.","subheadPartner","Based on the information provided, a Shopify Partner may reach out to discuss ways to grow your business. In the meantime, kickstart your journey with a free trial.","fullCard",{"_3273":3283},{"_1155":3284,"_3285":3286,"_3276":3287,"_1272":3288,"_3289":3290,"_3277":3291},"Explore Shopify while you wait","headingMidGMV","Explore Shopify","Try Shopify for free","Sign up for a free trial, then enjoy your first month on Basic, Shopify, or Advanced for {{paidTrialAmount}}. Subscribe to Plus at anytime.","subheadMidGMV","Sign up for a free trial, then enjoy your first month on Basic, Shopify, or Advanced for {{paidTrialAmount}}.
You can also try 1 month of Plus for {{plusTrialAmount}}.","Explore a free 3-day trial, then enjoy your first month on a Basic, Shopify, or Advanced plan for just {{paidTrialAmount}}.","cards",[3294,3306,3313,3319],{"_3273":3295,"_56":3302},{"_2169":3296,"_2171":3297,"_3298":3299,"_3300":3301},"Get started with Plus","Ready to go? Subscribe to Plus today and instantly unlock exclusive features.","subheadHtml_lowGMV","Ready to go? You can also try 1 month of Plus for {{plusTrialAmount}}. 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In online commerce, small percentage improvements translate to significant financial gains. Shopify Payments' implementation of the 3D Secure (3DS) protocol—an extra security step to stop fraudsters—has delivered huge benefits for our merchants.

In January 2025, Shopify implemented an experiment, introducing a preauthorization model to intelligently determine when to initiate 3DS on transaction attempts. This model yielded a 26-basis-point increase in payment success rates alongside a 20% reduction (8 bps out of a 41-bps base) in chargebacks categorized as fraudulent by credit card issuers. To put this into perspective if we had this model in place in 2024 these dual improvements would have generated an additional $471 million in annual gross payments volume while saving merchants $62 million in chargeback-related costs. Based on these results we have implemented this for all Shopify Payments merchants.

This challenges the long-held industry belief that security measures inevitably create friction that harms conversion. Let's explore how Shopify Payments' implementation of 3DS achieves this winning combination of better security and higher approval rates—ultimately optimizing merchant revenue through smarter fraud prevention versus using static rules like declining charges that fail verification by an address verification system (AVS).

Learn more about Shopify Payments

Redefining the payment optimization challenge

While the payments industry has traditionally accepted the trade-off between security and conversion as inevitable, Shopify Payments has taken a different approach. Most payment processors force merchants to choose between accepting more transactions and risking fraud, or implementing strict security measures and watching legitimate customers abandon their purchases. This tension creates a direct revenue impact:

\nFalse declines, driven by static rules like declining transactions that fail AVS, cost merchants more than actual fraud, with an estimated $443 billion¹ lost annually to incorrectly rejected legitimate transactions.
\nChargebacks don't just reverse sales—they multiply your losses. For every $1 lost to fraud, businesses typically spend $4.41 in total costs through fees, operational expenses, and potential penalties. These hidden multipliers silently erode your profit margins. Taking this into consideration, the optimizations from forcing 3DS on high risk transactions saves merchants $273 million in true costs².
\nCustomer abandonment during overly complex authentication processes represents immediate revenue loss and potential lifetime value reduction. Studies have shown that 18% of cart abandonments are due to a complex checkout experience³.

What makes Shopify Payments' approach different is that it breaks this trade-off pattern. Through extensive research, testing, and optimization across our vast merchant ecosystem, we've developed an ML model that authenticates high-risk transactions with 3DS, which simultaneously improves both metrics that matter most to merchant revenue: payment success and reducing fraud chargebacks categorized as fraudulent by card issuers.

Shopify Payments' continued innovation in fraud intelligence

While 3D Secure is an industry-standard authentication protocol that’s becoming a requirement in many regions, Shopify Payments has developed an implementation that outperforms typical approaches. 3DS is combined with Shopify’s machine learning models that have been trained across millions of merchants and billions of transactions to look at the entire buying journey, from landing on the site, to browsing, to adding to basket, to checkout.

When a customer makes an online purchase with Shopify Payments' 3DS enabled:

The customer enters their card details on the merchant's checkout page.
Shopify Payments' machine learning model assesses the transaction.
Our system intelligently routes high-risk transactions through the 3DS.
The card issuer assesses the risk level using their algorithms, enhanced by Shopify's data.
Based on this assessment, the issuer either:

Approves the transaction without additional verification (frictionless flow)
Requests additional authentication from the cardholder (challenged flow)

This system preserves conversion for low-risk transactions while optimizing the balance between protection and conversion.

Results: 26-bps success rate improvement

We boosted payment success rates by 26 basis points—that's $471 million in sales merchants would have otherwise lost to declined transactions. How? Our sophisticated combination of machine learning and 3DS sends clear signals to credit card issuers, helping them approve legitimate orders while maintaining strong fraud protection.

We've unlocked $471 million in revenue that would have been lost to declined transactions. But that's just the beginning—this translates to billions in lifetime value for merchants. And they didn't have to touch a single fraud setting to get it.

Setting new standards: 20% chargeback reduction

Simultaneously, our industry-leading approach confirmed an 8-basis-point reduction in chargeback rates for merchants using Shopify Payments with optimized 3DS. This represents approximately $62 million in annual savings ($273 million in true cost) when factoring in:

\nDirect revenue protection: Each prevented chargeback preserves actual sales revenue while eliminating hidden costs.
\nFee avoidance: Each chargeback typically incurs a $15-$100 fee regardless of transaction size.
\nOperational efficiency: Fewer disputes mean less staff time devoted to chargeback management
\nPenalty prevention: Maintaining lower chargeback rates helps merchants avoid costly card network monitoring programs and fee increases.

This chargeback reduction directly protects profit margins by eliminating both the revenue reversal and the associated costs of fraud management—a benefit Shopify Payments delivers through years of efforts in optimizing fraud prevention technology.

Shaping the future of payment authentication

The future of payment authentication isn't about forcing merchants to choose between security and revenue—it's about intelligent systems that deliver both. Our data shows that Shopify Payments’ approach to fraud optimization through in-checkout machine learning combined with 3DS achieves this balance today, making traditional AVS checks obsolete.

Traditional AVS checks have become a liability in modern commerce. Our analysis reveals:

AVS alone is a poor fraud predictor, yet merchants routinely decline transactions that fail these checks.
Card issuers have already approved these transactions before AVS even enters the picture.
By moving beyond rigid AVS controls, Shopify merchants reduce false declines and process 0.33% more transactions.

We've built a better system for handling fraud risk. Our comprehensive fraud analysis already incorporates AVS and card verification value (CVV) data, allowing us to identify and cancel high-risk orders even when AVS checks pass. This intelligence-driven approach safely approves more transactions while maintaining robust protection, especially for international customers and mobile shoppers who frequently trigger false AVS failures.

For merchants worried about fraud, our targeted 3DS approach delivers what matters: higher approval rates and fewer chargebacks—without sacrificing the revenue that blunt AVS rules leave on the table.

Disable AVS settings for your Shopify Payments account

Key takeaways

Shopify Payments' 3DS implementation increased payment success rates by 26 basis points, generating $471 million in additional annual payment volume.
Our industry-leading approach reduced chargeback rates by 20%, saving merchants approximately $62 million annually, and $273 million in full costs.
Shopify Payments’ payment optimization creates a revenue engine that balances fraud prevention with conversion maximization.
Our ecosystem-wide intelligence provides benefits that standalone payment processors cannot match.
Merchants can access these industry-leading benefits simply by using Shopify Payments, without needing to become fraud experts themselves.
Shopify's intelligent 3DS approach renders traditional AVS checks obsolete, unlocking false declines while preventing fraud.

In the complex world of online payments, Shopify Payments effectively balances security and conversion. Our 3DS implementation affects both revenue streams: it increases top-line revenue through higher approval rates while protecting margins through fraud reduction. The data shows a 26-bps improvement in payment success and 8-bps reduction in chargebacks, demonstrating the value of using Shopify Payments as an effective payment solution.

Learn more about Shopify Payments

¹https://f.hubspotusercontent10.net/hubfs/2530812/downloads/false-declines-ecommerce-fraud-prevention-report.pdf

²https://microblink.com/resources/blog/the-hidden-costs-of-chargebacks-how-fraud-can-impact-your-bottom-line

³https://baymard.com/lists/cart-abandonment-rate

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