How To Sell on StockX in 6 Simple Steps

The sneaker resale market has exploded into a billion-dollar industry, fuelled by limited drops, hype culture, and collectors willing to pay a premium for authenticated items. StockX has redefined this space by changing how high-demand items are bought and sold. Sellers list items with asking prices, and buyers place bids at the prices they’re willing to pay. When a buyer’s bid matches a seller’s asking price, a sale is triggered automatically. StockX then verifies the condition of the items.

For serious resale entrepreneurs, StockX offers access to tens of millions of buyers hunting for specific items. It’s built for sneakers, streetwear, and collectibles, connecting sellers with die-hard enthusiasts instead of casual browsers, and the platform also strips away the usual ecommerce friction for sellers—you don’t have to add your own product photos or write lengthy product descriptions, and StockX handles customer service. You source inventory, set your price, and let market forces do the work. Here’s how to sell on StockX.

What is StockX?

StockX is an online marketplace founded in 2016, specializing in high-demand consumer products like sneakers, streetwear, electronics, and collectibles. The Wall Street Journal called it “the stock market for Nikes and Rolexes.” It was co-founded by Josh Luber and Dan Gilbert and originally launched as a platform for sneakerheads to trade rare kicks. 

Over time, StockX expanded beyond sneakers to include a range of “current culture” product categories. All items sold on StockX must be in deadstock condition—completely new, unworn, and accompanied by all original packaging and accessories. Used or previously worn items are not accepted on the platform.

The pros of selling on StockX

StockX gives you what many marketplaces don’t: a hungry audience of collectors who know exactly what they want and are willing to pay for it. Here’s why resellers like it:

• Pre-existing demand. StockX connects you with a global community of sneakerheads and collectors actively looking for niche products. With over 60 million lifetime trades and 20 million buyers globally, your listings go in front of millions of ready-to-buy users, rather than customers you have to find by yourself.

• Real-time pricing info. The platform functions like a live market, showing real-time Bids (what buyers will pay), lowest Asks (the minimum price you’ll accept), and sale history, helping you price confidently and competitively.

• Simple ecommerce listings. Since the platform only accepts mint-condition products, there’s no need to take photos, write descriptions, or haggle with buyers. The product catalog is already there—just search for your item in the catalog, set your price, and list.

• Trust through verification. Each sale goes through StockX’s verification process (during which you ship the product to a StockX facility to check condition), or is shipped directly from a StockX Verified Seller, so buyers can trust they’re getting brand-new items, and you earn the fair market value. StockX’s middleman service and “Verified” tag give both buyers and sellers peace of mind.

• Seller tools for scaling. StockX supports sellers at every level. As your sales increase, your seller level rises and fees drop (top sellers pay only a 7% fee vs. 9% at entry level). Plus, the platform offers advanced programs like StockX Pro (bulk listing management), Flex (storage and instant shipping for pre-verified inventory), and advertising via Sponsored Asks.

How does StockX work?

Every marketplace has its own playbook. Etsy sellers write detailed product descriptions and stage lifestyle photos; eBay lets you run 7-day auctions with reserve prices. StockX operates with a Bid/Ask system, mandatory verification for every sale, and zero direct contact between buyers and sellers.

Here’s a rundown of how the system works:

• Live Bid/Ask marketplace. As a seller, you place an Ask (the minimum price you’ll accept), and buyers place Bids (what they’re willing to pay). When a buyer’s Bid matches your Ask, the system automatically triggers a sale at that price. If you want an instant sale, you can also hit “Sell Now” to immediately accept the highest current Bid.

• Verification. Once your item sells, you ship it to a StockX verification center—not directly to the buyer. There, the StockX team confirms the product is brand-new before the item is released to the buyer, and your payment is sent to your bank account.

• Seller fees. It’s free to list on StockX, but there are fees to account for when you make a sale. StockX charges a transaction fee—around 9% for new sellers—plus a 3% payment processing fee on the final sale price.

• Seller levels. StockX’s Seller Program has five levels that reward higher-volume sellers with lower seller fees and perks. Everyone starts at Level 1 (9% base fee). As you complete more sales, you can climb up to Level 5, where the base fee is 7%. Higher levels also unlock benefits like early payout, bulk shipping labels, and dedicated VIP support.

StockX advanced features

StockX also offers tools for sellers looking to scale beyond occasional flips. These advanced features separate the dabblers from the devoted:

• StockX Pro. An advanced dashboard for power sellers, StockX Pro is a bulk-management tool designed to help you sell multiple items at once. It lets you bulk upload and edit listings, manage inventory, and generally simplify operations if you’re selling in high volumes (only Level 2+ sellers gain access to StockX Pro).

• StockX Flex. Flex is a program that lets eligible sellers store inventory with StockX and list those items as “pre-verified.” You send items to a StockX facility in advance, where they’re verified and held. When a Flex item sells, it ships out to the buyer immediately from StockX’s warehouse, offering faster delivery. Sellers using Flex pay a lower fee per item (typically 5–6.5%, depending on level) and a storage fee.

• Sponsored Asks. StockX’s internal advertising platform, Sponsored Asks, lets you promote your listings on the StockX home page, search results, and other high-visibility spots. You pay to feature your Ask so it gets in front of more potential buyers—a useful tool if you have a lot of products or want to move inventory faster and grow your business.

• API. For tech-savvy sellers, StockX provides APIs that integrate with your own systems. These include Seller, Order, and Catalog APIs to help you manage your business at scale. If you have your own website or inventory management software, you can connect it to StockX to automate listing creation, order tracking, and more.

Note: Shopify users of the StockX sales channel app will need to access features directly through StockX Pro or the app/web. StockX Flex is not eligible for Shopify.

How to sell on StockX: A step-by-step guide

1. Create your StockX account
2. Research the market and source your inventory
3. List your product on StockX
4. Ship your item for verification
5. Pass the verification process and get paid
6. Get noticed with Sponsored Asks

Selling on StockX means navigating the platform’s many specific requirements—from deadstock condition standards to two-day shipping windows.

Here’s how to get started:

1. Create your StockX account

Sign up on StockX and complete your seller profile with accurate personal information, like your shipping address and preferred payout method (PayPal, bank transfer, etc.). Before listing your first item, verify your contact and payment details via StockX’s Hyperwallet system to ensure you get paid.

Be sure to review StockX’s seller rules; for example, every item must be brand-new, unworn, and include all original accessories or packaging.

2. Research the market and source your inventory

Spend time on the platform researching and understanding what sells. Check trending products, recent sale prices, and how many Bids popular items get. You’ll see that not every pair of shoes or streetwear drop fetches a premium.

Focus on items with proven demand on StockX. Sorting listings by “Total Sold” reveals which sneakers have the highest market demand. (For example, the Jordan 4 Retro SB Navy is selling over 14,000 units, and the ASICS Gel-1130 more than 12,000.) Use this data to gauge current market value and focus on proven winners instead of risking money on random drops that might sit unsold for months.

Identify niches you know well (e.g., rare Jordans, collectible trading cards, limited-edition streetwear) and source inventory strategically—whether that’s buying wholesale, using bots to score limited releases, or curating thrift finds.

3. List your product on StockX

Once you have items to start selling, listing them on StockX is straightforward. Search for the exact product (by name or SKU) and choose the correct item and specifications (size, edition, etc.). On the product page, hit “Sell” and enter either an Ask price (the amount you’d like to get) or choose “Sell Now” to instantly accept the highest current Bid.

When setting an Ask, you can match the lowest current Ask for an immediate sale, or set your price higher and wait. StockX shows you the highest Bid and last sale price to help guide your selling price. The beauty is you don’t need to create a custom listing with perfect photos or in-depth descriptions—StockX provides the product info and images, so your item’s page is instantly live and ready-made for buyers on the platform.

4. Ship your item for verification

When a buyer’s Bid matches your Ask—or when someone hits Buy Now—StockX notifies you that your item is sold and sends you a prepaid shipping label. Print it out, package the item securely—be sure to include any extras like a shoebox, tags, or accessories that came with it—and ship it within two business days.

StockX’s policy typically gives sellers two full weekdays to hand the package to the carrier, but don’t delay—late shipments can lead to order cancellation or penalties.

The shipped product first goes to a StockX verification center—not directly to the buyer, whose address is never revealed to you. StockX takes care of the rest of the process, including verification when your package arrives.

5. Pass the verification process and get paid

Once your item arrives at StockX’s facility, the verification team inspects it to ensure it's as described—unworn and in original condition.

The platform is serious about verification. In 2024, StockX rejected nearly $85 million worth of products and blocked over 400,000 individual items from reaching buyers because they failed verification standards. Sellers must ensure their items are truly deadstock or risk having them returned.

If everything checks out, StockX ships the item to the buyer and releases your payout to your chosen account. Keep in mind, StockX automatically deducts fees from your payout.

6. Get noticed with Sponsored Asks

You can pay for StockX’s Sponsored Asks to promote your listings to a larger audience. Sponsored Asks appear in spots across the site and app, putting your items in front of millions more potential buyers, reaching shoppers who might not have come across your products otherwise. The system works by displaying your ads only when you have the Lowest Ask; this ensures that when shoppers click your ad and purchase the product, the sale goes to you.

You set a daily ad budget (as low as $5) and are only charged when someone clicks your ad. The StockX Pro dashboard lets you track your ad’s performance in real time, monitoring metrics like impressions and return on ad spend (ROAS) so you can adjust your campaign.