Let’s say you’re effectively generating traffic to your ecommerce store and seeing a positive trend of visitors looking at your products or services. Great news! Yet, you notice something troubling: many visitors add products to their cart but leave your site before checking out. It’s not just you—worldwide, across all industries, the average cart abandonment rate in 2025 hovers at 70%, meaning seven out of 10 customers will browse an ecommerce store without purchasing the items in their cart.
When customers abandon carts, you miss out on sales, negatively affecting your total revenue. Here’s what cart abandonment is, why it happens, and a roundup of the best tools to recapture lost sales.
What is cart abandonment?
Cart abandonment is when shoppers add products to their online shopping carts but exit the site without completing the checkout process. Common factors that lead to cart abandonment include complicated checkout journeys, unexpected shipping costs, slow loading times, and security concerns.
Cart abandonment hurts profitability, leading to a decreased conversion rate, average order value, and total revenue.
Meanwhile, abandoned cart recovery helps you retain those potential sales, using tools like abandoned cart software to automate marketing efforts like follow-up emails and SMS reminders.
What to look for in cart abandonment software
With many options available, choosing the right cart abandonment software for your business can be daunting. Here are a few factors to consider before you implement new software to recover abandoned carts:
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Key features. Each software will target different points of the customer journey, from on-site checkout improvements to post-abandonment emails. Ensure your tool matches your needs.
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Integration. The best software will easily integrate with your current ecommerce platform or CRM, avoiding substantial changes to workflows and high training costs.
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Pricing and free trials. Your business’s budget for cart abandonment recovery may vary based on the scale of your issue and its estimated return on investment (ROI), but prioritize starting with a free plan to ensure software meets your needs before you subscribe.
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Ease of use. User-friendly software helps you quickly and effectively implement recovery tools.
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Customization. Customizable software can tailor recovery campaigns and follow-up communications to your specific needs, using factors such as consumer behavior metrics, geographic location, and previously viewed products.
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Scalability. A scalable cart abandonment solution can support a larger employee base and higher volume of customers as your ecommerce business grows.
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Reporting. Accurate and thorough reporting provides insight into the leading factors that influence your cart abandonment rate, allowing you to make informed decisions to solve those problems.
Best cart abandonment software in 2025
A cart is considered abandoned when the shopper leaves your site without purchasing, but there are various ways to mitigate abandonment before and after that point. The tools below offer a mix of features to prevent abandonment before it happens and recapture shoppers after they’ve left your site.
Here’s the best cart abandonment software to help you recover lost sales:
Cartly
Cartly is a shopping cart abandonment solution that integrates with Shopify—you can download it directly from the Shopify App Store. It features cart tracking, custom targeting capabilities, order follow-up communications, automated email marketing campaigns, and a pop-up editor for visitors to subscribe to email notifications. You can also send promo codes or a prize wheel to incentivize purchases.
Pricing: Cartly offers a free version with unlimited subscriber pop-ups and cart reminders, as well as a Pro version ($15 per month or $79 per year) for promo code creation, win-back emails, and revenue recovery.
Omnisend
Omnisend lets you easily send abandoned cart emails and exit-intent pop-ups when visitors show signs of leaving your site. You can use pre-made templates to launch multi-channel campaigns via SMS and email or create time-specific discounts to boost your conversion funnel and revenue streams. Omnisend offers 24/7 email and live chat support for all users on all plans, including the free version.
Pricing: Omnisend offers a free tier for 250 contacts, 500 emails, and 60 SMS notifications; a Standard tier ($16 per month) for 500 contacts, 6,000 emails, and published reviews; and a Pro tier ($59 per month) for 2,500 contacts, unlimited emails, and unlimited global SMS communications.
Shop Pay Installments
Shop Pay Installments can reduce cart abandonment rates by up to 28% by allowing customers to pay over time, with no additional fees. Cost is the main reason visitors abandon carts, and installment payments can alleviate sticker shock—especially for high-ticket items that may convert less often. Buyers can choose between interest-free weekly payments or monthly installments for up to 24 months. The tool can also suggest relevant products during checkout, creating up to 50% higher average order amounts.
Pricing: Log in to your Shopify account to check if your shop is eligible.
ActiveCampaign
Known for seamless integration with leading ecommerce platforms, ActiveCampaign is an omnichannel marketing and CRM software that lets ecommerce brands connect with their audience via email, SMS, and ads. You can use customizable templates to recapture lost revenue with automated emails highlighting lost carts and offering promo codes to close the deal. You can also collect feedback on why customers abandoned carts in exchange for credits on their next purchase.
Pricing: For 1,000 contacts, ActiveCampaign offers a Starter plan ($15 per month) for one user and limited automation, a Plus plan ($49 per month) for one user and unlimited automation, a Pro plan ($79 per month) for three users, more emails, and advanced segmentation, and an Enterprise plan ($145 per month) for five users, all features, and a dedicated account team. Pricing adjusts based on contact amount.
Klaviyo
Klaviyo uses consumer data to generate detailed insight into customer relationships and purchase behavior. You can set up a branded email sequence timed to when shoppers browse or tailor SMS communications to the price of items in a shopping cart. The user-friendly dashboard helps you understand which efforts most impact sales revenue.
Pricing: Klaviyo has a free version of its software for up to 250 profiles and 500 emails. For up to 1,500 profiles, there’s an Email plan ($45 per month) and an Email + SMS plan ($60 per month). Pricing scales based on profile amount and needs.
Justuno
Justuno uses customer segmentation and exit behavior to show why shoppers abandoned carts on your site. It offers pop-up exit offers as guests leave your site, SMS marketing campaigns, and abandoned cart emails to capture sales through each step of the customer journey. You can also run tests within each campaign to pinpoint what is working best for your brand.
Pricing: Justuno offers a free plan for businesses with less than 2,000 monthly visitors. For 5,000 monthly visitors, it offers a Lite plan ($35 per month) for three users, a Flex plan ($89 per month) for advanced segmentation and automation, and a custom-priced Enterprise plan for larger organizations. Pricing scales based on traffic volume.
Cart abandonment software FAQ
What is an acceptable cart abandonment rate?
Worldwide, across all industries, the average cart abandonment rate in 2025 hovers at 70%, meaning seven out of 10 customers will browse an ecommerce store without purchasing the items in their cart.
What is the best practice for abandoned cart timing?
The best practice is to send three abandoned cart emails according to this timeline:
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First email: one hour after abandonment.
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Second email: one day after abandonment.
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Third email: three days after abandonment.
Of course, if the customer completes their purchase after the first or second follow-up email, this negates the need to send additional communication.
Is abandoned cart recovery worth it?
Cart recovery is worth it because it helps you recover lost sales through follow-ups and personalized recommendations. This leads to increased traffic back to your online store and, ultimately, boosts total revenue.
