Venezia FC, the club that has officially represented the city of Venice since 1907, is far more than just a football team; it's a phenomenon that today blends innovation, culture, and passion. The brand appeals not only to fans, but to anyone captivated by the unique spirit of Venice, a city famed for its history, art, and style. The club, throughout its history, adopted its distinctive colours—orange, green, and black—after its merger with the local team Mestre in 1987.
The interest in Venezia FC goes beyond the confines of the stadium, attracting students, tourists, and those typically uninterested in football, thanks to a style that fuses Venetian cultural heritage with stylish sportswear. Originally launched as an e-commerce venture on Shopify, Venezia FC now operates three physical stores—two on the island and one on the mainland—in addition to pop-up shops at the Stadio Pier Luigi Penzo.
Since upgrading to Shopify Plus, Venezia FC reports notable improvements:
- Shopify POS implemented within 1 week
- 48 hours saved weekly with Shopify Stocky
- 10% increase in conversion rates
The Challenge: Real-time Inventory Across Channels
Initially established online, the brand's rapid success enabled expansion into brick-and-mortar retail. But, maintaining accurate, real-time inventory across multiple sales channels posed a significant challenge for Venezia FC. Efficient stock management became crucial to providing seamless customer experiences. After experiencing a surge in online sales, the brand moved forward with its physical store rollout.
Now, leveraging advanced Shopify solutions and Shopify POS, Venezia FC aims to perfect a unified, omnichannel shopping experience. Due to their unexpected growth, the brand has made a focused effort to maintain operational efficiency, with the team continuing to refine their strategy to make the most of Shopify's full platform capabilities.
The Solution: Omnichannel Strategy with Shopify Plus
Venezia FC simplified operations with its integrated platform, which allows them to add features and functionality as they need. Venezia FC completed its full Shopify POS integration across stores within a week.
Shopify's single-system order management for both B2C and B2B channels significantly streamlined operations. Shopify Flow has significantly boosted checkout recovery, providing real-time insights into inventory. Additionally, advanced analytics provide Venezia FC with centralized inventory control, boosting efficiency.
Managing inventory has never been simpler. Stocky allows us to set sales periods, like 30 days, and instantly calculates how much stock each store or warehouse needs based on forecasted sales. Shopify gives customers immediate visibility into product availability, essential for a local brand like ours
The team takes full advantage of the Shopify ecosystem and native apps; like Stocky for inventory management and Sufio for external transactions. Mailchimp integration handles newsletters, while Shopify's native Mail Flow automates customer communication, cart recovery, checkout processes, and visitor data analysis. During peak sales periods, Bandoo simplifies transactions. Venezia FC continues refining backend and frontend workflows to ensure clear, real-time inventory management across its warehouse and retail locations.
Shopify enhanced not only our customer experience but streamlined our order management. The platform's intuitive processes have boosted our efficiency dramatically
Results: Improved Efficiency and Growth Saving 2 Days a Week
Since adopting Shopify solutions and POS, Venezia FC has seen substantial growth in key performance indicators, most notably, an increase in website traffic and order volumes by 10%.
Customer experiences have noticeably improved, and employees enjoy simplified, automated processes, making their daily tasks more efficient.
While the seamless POS integration motivated Venezia FC to explore B2B market opportunities, now the brand is planning to expand into B2B sales with Shopify's specialised features and aims to grow internationally, supporting multi-currency pricing and localized content.
Shopify is unquestionably the best option. Our business centers around the game itself, making an easy-to-use, seamlessly integrated omnichannel platform essential. Even as we continue growing quickly, Shopify helps us thrive both online and in-store