The Vaan Group

About

Business description

We migrate, design, and build high performing eCommerce experiences leveraging our Brand Conversion Design framework, industry partnerships & deep eCommerce technical expertise. Balancing optimization and design, we help brands make the most of their eCommerce.

VAAN migrated the Stadium Goods site onto Shopify from their custom platform. Since moving to Shopify and working with VAAN, Stadium Goods has seen:

80% Overall Increase in Conversion Rate
36% YoY Increase on BFCM Web Conversion Rate 
100% YoY Increase on BFCM App Conversion Rate 
46% Increase in Add to Cart Rate

VAAN redesigned and relaunched the Hourglass website, driving significant results, including a 17% increase in average order value (AOV) and a double-digit boost in overall revenue growth. The new site features an intuitive shade finder and seamlessly integrates the values and story of the Hourglass brand, creating a more engaging and cohesive experience for customers.

VAAN provides Simple Modern with Ongoing Website Management, Website Audit and Optimization Strategy, Website UX Design and Development, Website UX Design, & Website Development

VAAN has been partnering with the Hexclad team for many years. What began as a site redesign with results of a 13% increase in revenue per user (RPU), a 25% boost in conversion rates—has grown into an ongoing collaboration. Today, the VAAN team continues to work closely with Hexclad, providing strategic guidance, conducting testing, and driving innovation through development and design to support.

VAAN partnered with the Rhode team to build their Shopify site and continues to provide ongoing support in development, design, and strategy. With a focus on transparent ingredients, a mobile-first design, and a commitment to their ever evolving expansion, VAAN is proud to play a key role in driving Rhode's growth and success.

We redesigned and relaunched one of the biggest makeup brands in the industry: Makeup By Mario.

Implementing Features like Quickshop, Upsell gamification, and Enhanced PDPs.

During the sitewide AB test, MBM saw a significant increase in conversion rate (20.11%%) which correlated to a 22% increase in RPU.