Colored Byte

About

Business description

Colored Byte is a Shopify agency that helps brands turn more visitors into customers through data-driven experimentation, design, and strategic development. We design, build, redesign, and migrate Shopify stores and provide long term support and CRO services.

We helped Grand Tongo grow their D2C channel by increasing their conversion rate from under 1% to 4–5%, while also boosting AOV by 9%. Through CRO, Shopify theme optimization, and ongoing support, we turned data into results, improving speed, reducing friction, and setting the foundation for long-term growth.

We migrated PartyLite’s US, CA, and UK stores from Magento to Shopify Plus, creating a faster and more flexible shopping experience. Over 9 months, we redesigned their site, built custom discount tools, and improved the customer journey. The result: a scalable DTC platform built for long-term growth and a continued partnership.

We partnered with Blueprint Lighting to improve their Shopify store’s usability and performance. By simplifying navigation, enhancing product pages, and streamlining checkout, we boosted conversion rates by 20% and increased AOV by 39%. With ongoing support, we're continuing to refine the experience and drive growth.

We helped Not Labeled re-theme and optimize their Shopify store, aligning it with their sustainable brand values while improving performance. Over 6 months, we increased their conversion rate by 58% and AOV by 28%. Our data-driven CRO approach created a stronger user experience and set the stage for continued growth.

We partnered with Black Screen Records to redesign their Shopify store, focusing on search, discovery, and an immersive shopping experience. Over 4 months, we customized a premium theme with features like a visual search, Spotify previews, and quick add-to-cart. The result is a modern, music-driven storefront that’s easier and more enjoyable to shop.

We partnered with Cambie to improve their Shopify store's performance through CRO and personalization. By running targeted personalization campaigns at key points in the shopping journey, we increased their conversion rate by 31% and AOV by 12%. With ongoing testing, we continue to optimize their customer experience and drive meaningful growth.