Andie Swim founded in 2016, has revolutionized the swimwear industry with comfortable, versatile swimsuits designed for real women. After perfecting their core swimwear offering through extensive fit testing across diverse body types, Andie Swim set their sights on becoming the ultimate vacation destination brand. By leveraging Shopify Collective, they’ve successfully expanded their product assortment beyond swimwear without the burden of inventory management and additional costs.
Since implementing Shopify Collective, Andie Swim has achieved:
- 8% increase in average order value when Collective products are added to orders
- 49% of Collective purchases coming from new customers
- Successful, rapid-selling co-branded products with Sunshine Tienda
Challenge: Becoming a One-Stop Vacation Shop
Originally laser-focused on delivering top-tier swimwear, Andie Swim saw potential in transforming into a vacation go-to brand. “We’re striving to be the one-stop vacation shop,” says Jordan Mack from Andie Swim. “From swimwear to towels, hats, and chic cover-ups—we’re becoming that destination.”
Prior to Shopify Collective, Andie Swim had experimented with other third-party drop shipping platforms, but these solutions presented some operational challenges. The external platforms required a more hands-on approach to product setup, creating inconsistencies across their store and demanding significant manual effort.
With Collective, all those product details—imagery, HS codes, country of origin—are automatically imported upfront. It's been a huge timesaver for us and creates a much more seamless experience for both our team and our customers.
This manual data collection process was not only time-consuming but also created inconsistencies in product presentation. The absence of native integration required the Andie Swim team to manually sync product information from the outset and update it whenever changes occurred, leading to additional work and a disjointed experience for both the team and their customers.
Additionally, Andie Swim needed drop-shipped items to work seamlessly with their Loop returns management system and their merchandising platform to maintain a consistent customer experience regardless of product source. With Collective's integration, these challenges were effectively addressed.
Solution: Seamless Brand Partnerships with Collective
Andie Swim adopted Shopify Collective to streamline their expansion into complementary vacation categories, focusing on efficient partner discovery, simplified onboarding, and demand fulfillment without inventory risk.
The ease of being able to work with the brands that you want was a big part of it. Getting retailers onboarded to Collective is straightforward for their team, and now our customers get a simpler shopping experience.
Collective's discovery tool became instrumental in Andie Swim's strategy to find complementary brands that filled specific gaps in their assortment. The intuitive search features allowed them to quickly identify potential partners and eliminate technical barriers.
A highlight was the collaboration with Sunshine Tienda, utilizing Collective to facilitate drop shipping between both brands, allowing demand to naturally drive success and streamline inventory management.
We started talking about the collab styles at large. They were like, 'We don't really know how much swim to buy because we've never sold anything in that category.' And we were kind of like, 'What if we just drop ship each other's stuff, take away some of that burden?' We can make it easier for us to just organically let the demand go where it naturally wants to go.
This approach enabled both brands to test new categories without upfront investment, expanding reach while minimizing financial risk.
Results: New Customers and Higher Order Values
Andie Swim's strategic implementation of Collective products has delivered measurable business impact across multiple key performance indicators.
These complementary products aren't just add-ons—they're simplifying the overall experience for our customers while driving an 8% average order value increase with Collective products.
Collective products have proven particularly effective at attracting new customers to the Andie Swim brand, with 49% of Collective purchases coming from first-time buyers. By focusing on complementary products that enhance their core swimwear offerings, Andie Swim is successfully transforming from a swimwear brand into a comprehensive vacation destination.
Their merchandising strategy with Collective products focuses on creating natural upsell moments throughout the customer journey, successfully providing everything customers need for their next getaway while driving meaningful business growth.