Joe Natale joins Shopify’s board: From code to customer obsession
June 17, 2025
by Shopify
Welcome, Joe Natale, to Shopify’s board of directors.
Joe spent 30+ years leading teams in tech and telecom, so he’s mastered cutting through complexity and spotting opportunity. He dives in, builds what lasts and brings a sharper edge to how we serve merchants everywhere.
From writing code as a young software engineer to running billion-dollar companies, Joe knows the journey: start small, scale big, stay human.
He’s driven by the same customer obsession that drives us—putting merchants first. In this director's cut, Joe spoke with Tobi about customer obsession, innovation and company building 👇