The 12 Best Influencer Marketing Platforms for 2025

Over the past decade, influencer marketing has taken off as an important tactic in social media marketing for brands. Partnering with influencers is a popular way for your marketing team to “rent” the influence and audiences of established content creators. 

But because a social media following is something anyone can fake, influencer marketing requires carefully selecting legitimate creators. You’ll also want to find ways to structure your campaign so you get a return on investment (ROI) without compromising the creator’s integrity.

Read on for a look at the best influencer marketing platforms to help make your influencer marketing efforts more efficient and reliable.

12 top influencer marketing platforms for businesses

• Shopify Collabs
• GRIN
• Upfluence
• NeoReach
• Traackr
• IZEA Flex
• YouTube BrandConnect
• Shoutcart
• Influence.co
• CreatorIQ
• Sprout Social
• Brandwatch Influence

1. Shopify Collabs

Shopify Collabs is an all-in-one tool for finding and managing content creators directly from your Shopify admin. With Shopify Collabs, you can create your own custom application page, invite specific creators, or search millions of profiles to find the right creator for your brand. It’s free to install with any existing Shopify plan and supported by Shopify—which means if you ever run into trouble, our award-winning customer support team is available 24/7 to answer your questions.

You can also save time running your creator program by offering instant commission incentives to all creators in the Collabs Network and automating affiliate commission payouts. Keep in mind that joining the Collabs Network allows creators to generate affiliate links themselves, which is great for quickly growing your affiliate marketing program, but it also means you’ll have less control over who promotes your brand.

Shopify Collabs also integrates with Shopify Flow, which allows you to automate routine tasks. 

Start with pre-built templates that let you accomplish things like:

• Automatically approving applicants based on custom criteria like follower engagement.
• Automatically sending approved affiliates a welcome email or welcome gift. 
• Notifying team members whenever an affiliate makes a sale.

Best for: Shopify merchants looking for a quick and easy way to get started with affiliate marketing. It’s also one of the most affordable options for managing affiliates—Shopify Collabs is free to download, and you’ll only pay a 2.9% processing fee on automatic payments to creators.

2. GRIN

GRIN is a creator management platform that promises to help businesses find high-quality creators. With tools like Creator Lookalike, you can identify candidates similar to your favorite creators. GRIN also has a social listening tool to easily track when creators mention your brand, so you can partner with influencers who already love your product.

Its digital marketing tools go beyond affiliate marketing, facilitating branded content creation and providing insight into content performance.

Best for: Brands that want a comprehensive solution for managing complex influencer campaigns and can afford upward of $1,000/month for GRIN’s suite of tools.

3. Upfluence

Upfluence (an Amazon partner) is one of the best-known influencer marketing platforms. Like sales enablement or customer relationship management (CRM) software, Upfluence organizes creators according to where they are in the application process and then creates automations based on detailed tags.

Best for: Larger businesses with robust influencer rosters to keep track of and brands interested in Amazon affiliate campaigns. It’s one of the more expensive influencer marketing platforms, with custom pricing starting around $1,000, but Upfluence does offer a few free tools, so marketers on a budget can still get some value from the platform.

4. NeoReach

NeoReach is an influencer marketing platform that also provides managed services. Its software features an advanced influencer search engine that allows you to filter search results by keywords, social platforms, profile performance, and audience demographics⁠. That allows you to easily find all types of influencers, so you can pick the right fit for any type of campaign you want to run.

Best for: Businesses that want the option to outsource their influencer marketing campaigns.

5. Traackr

With Traackr’s influencer marketing software, brands can define attribution models for their influencers, track conversions and other deliverables, manage their workflow, and get detailed reports on the impact of their influencer marketing campaigns.

Traackr’s robust creator search tools include hyper-specific filters and the ability to save searches, so you can get notified of new creators who match your criteria. It also comes with a creator lookalike tool for easily finding candidates similar to your favorite influencers.

Best for: Beauty, personal care, fashion, spirits, and consumer electronics brands ready to commit at least $20,000/year for Traackr’s advanced creator search tools.

6. IZEA Flex

IZEA Flex is a suite of creator management tools from IZEA, an influencer marketing agency that also offers an influencer database. IZEA Flex includes contact management, social listening, and campaign-building tools, plus a variety of options for measuring campaign performance.

Best for: Brands that want to try a mid-priced solution—plans start at $165/month, and IZEA charges a flat fee of $2 per transaction. It’s also one of a handful of platforms with a free trial.

7. YouTube BrandConnect

YouTube BrandConnect is the largest influencer marketing platform for finding creators on YouTube. YouTube is the web’s largest video platform, meaning it’s easy to find influencers that span a variety of categories, including beauty, fashion, fitness, gaming, tech, pets, and a whole lot more.

YouTube BrandConnect also syncs with your existing Google Ads account and contains a suite of influencer marketing tools exclusive to Google that let you offer products in real time, closely monitor the success of your campaigns, and find opportunities to improve your engagement rate.

Best for: Businesses that want to create YouTube ads with influencers. 

8. Shoutcart

Shoutcart is an influencer marketplace where anyone can buy a “shoutout.” Shoutcart’s wide range of creators makes influencer discovery adaptable to any price range, so it’s a great platform if you’re operating on a tight budget.

Shoutcart provides management tools for vetting any influencers you want to work with. That includes influencer marketing statistics for each creator, plus a unique influencer score to help you avoid fake followers that can harm your brand’s interaction with social media platform algorithms.

Best for: Brands that want to partner with vetted creators (including celebrities) on one-time promotions in lieu of (or in addition to) affiliate marketing. Brands pay a set amount per campaign; Shoutcart’s free plan allows you to contact three influencers per month—unlimited plans start at $49/month.

9. Influence.co

Influence.co is essentially a directory and portfolio site where influencers can showcase themselves. Their pricing model focuses on helping influencers promote their brand, so small businesses like yours can use it for free outreach to relevant influencers.

Influencer profiles each feature a content library of work the influencer has done with brands in the past and all the channels on which they've built their audience. Think of it as LinkedIn for creators.

Best for: Small businesses looking for a free way to find and connect with a handful of high-quality influencers. For unlimited searches, advanced demographics, and campaign management, you’ll need to upgrade to Influence.co’s Pro plan for $600/month.

10. CreatorIQ

CreatorIQ’s advanced influencer marketing platform offers tools for campaign execution, reporting, and insights to take an outcome-driven approach to your influencer partnerships and campaigns. 

Its influencer database includes more than 20 million social media profiles across all social media platforms, along with a fully customizable set of filters to make finding the right influencer fast and easy.

Best for: Large brands that want a CRM to manage a vast database of creators and data reporting to help meet business goals. Custom pricing starts around $2,000/month.

11. Sprout Social

Sprout Social is a social media management platform, which means that unlike some of the tools on this list, it isn’t purpose-built for influencer marketing. But Sprout recognizes that influencer relationships are a major part of a well-rounded social media strategy. The platform includes access to an influencer directory, competitor analysis tools for building your influencer strategy, and an influencer CRM to keep track of your content creators.

Best for: Businesses searching for a social media management platform with a built-in influencer marketing campaign tool. Plans start at $249 and you can add the platform’s influencer marketing tools to any plan for an additional fee.

12. Brandwatch Influence

Brandwatch Influence has tools for every aspect of influencer marketing. From finding creators within its discovery tool that tracks more than 24 million influencers to managing relationships with those creators and paying them for their work, you’ll have what you need to launch your first influencer campaign.

Best for: Larger businesses already familiar with Brandwatch’s consumer intelligence and social media management tools. Brandwatch uses custom pricing, so expect to spend at least several hundred dollars each month on this premium software.

Tips for using an influencer marketing platform

• Create a budget
• Decide how hands-on you want to be
• Track and measure campaigns

An influencer marketing platform can make finding and managing creators much easier, but even the most sophisticated tools will only work when used well. 

Here are some tips for getting the most out of your software:

Create a budget 

Influencer marketing costs money. Even if you use a free tool like Shopify Collabs, you’ll still need to pay the influencers you work with.

Creating an influencer marketing budget can help guide your strategy since your budget can help determine:

• How many creators you partner with and what rate you can offer them
• The type and number of influencer marketing campaigns you can execute
• The tools you will use to manage your influencer marketing campaigns

Decide how hands-on you want to be

There are lots of ways to work with influencers, and deciding how hands-on you want to be can help you narrow it down. 

For example, if you use Shopify Collabs to run affiliate marketing, you have a couple of options: You can approve each affiliate (which will take more time and effort) or open up your affiliate campaign to the entire Shopify Network (which allows creators to create their own discount codes without waiting for approval). The latter option is much more hands-off, allowing businesses to create a robust affiliate marketing program much more quickly; the tradeoff is a loss of control. 

Track and measure campaigns

One of the biggest advantages of using an influencer marketing platform is most tools’ ability to analyze your influencer marketing data. When you set up a new platform, make sure it tracks and reports on the metrics most important to you.

Evaluate your influencer marketing campaigns’ performance on a regular cadence, such as once a month, and make adjustments when necessary.