9 Wix Alternatives To Consider In 2025

Wix is a popular website builder that helps people without tech skills make good-looking websites. It comes with web hosting and professionally designed templates, and it is completely free—if you’re OK using a wixsite.com address and showing Wix ads.

But if you have an online store and want to grow it or need a customizable site, consider other options. Shopify’s website builder is an excellent choice with better ecommerce tools for managing inventory, processing payments, and handling shipping. Plus, you can kick it off with a free trial.

You’ll find Shopify tools and others in the nine best Wix alternatives below.

Methodology

Growing your online business requires a website that can convert visitors into customers and drive online revenue, which every website builder on this list can do. 

To help you choose the best Wix alternative for your ecommerce platform, this analysis considers crucial factors like ease of use, design flexibility, ecommerce capabilities, app ecosystem, SEO tools, and scalability.

Best Wix alternatives

1. Shopify
2. Squarespace
3. WordPress
4. Weebly
5. Hostinger
6. GoDaddy
7. IONOS
8. Jimdo
9. Webnode

Choosing the best website builder for your business depends on your budget, goals, and technical skills. These nine platforms offer solid alternatives to Wix for ecommerce business owners with various needs and growth objectives. 

1. Shopify

Shopify is a user-friendly ecommerce platform that helps businesses sell online affordably. Its intuitive website builder lets you create a beautiful online store in minutes, no coding or big budget required. 

Household brands such as Mattel, Gymshark, FTD, Kylie Cosmetics, SKIMS, and Supreme are among millions of global Shopify merchants. 

Why choose this Wix alternative?

Unlike Wix, which started as a general website builder and eventually added ecommerce features, Shopify was purpose-built for online store owners. With Shopify, you can easily manage your products, enjoy discounted shipping rates, and use the internet’s best-converting checkout, Shop Pay, which converts up to 36% more customers than competitors. Plus, there’s no limit to how many products you can sell. 

You’ll also get domain hosting, SSL certifications, and access to more than 200 great-looking website themes and responsive templates. You’ll also benefit from Shopify Magic, an AI-powered tool that helps you create product descriptions, email content, landing pages, and more.

It’s easy to connect your Shopify store to the marketplaces and social media sites where your customers already shop. Take payments through Shopify Payments, which includes PayPal and Bitcoin options.

Need more features? The Shopify App store has more than 8,000 products for customizing your ecommerce site. 

🔎 Compare Shopify versus Wix.

Key features

• Drag-and-drop store builder with mobile-friendly, responsive templates
• Industry-leading checkout and secure payment solutions
• Built-in order, inventory, and shipping management
• Sales enablement across multiple channels (website, social media, marketplaces)
• Shopify POS integration for selling in person and online
• 24/7 customer support and extensive help resources

Pros

• Perfect for beginners, no coding required
• Huge app store for specialized ecommerce features
• AI-assisted content creation and marketing tools
• Discounted shipping labels and straightforward order fulfillment
• Reliable, scalable platform suitable for businesses of any size
• Scalable platform that grows with your business

Pricing

• Starter plan: $5/month (billed monthly). Ideal for quick social selling with no-code setup, basic order management, built-in analytics, and 24/7 support. Perfect if you just need a simple way to share and sell products or services online.
• Basic: $29/month (billed annually). Card rates: 2.9% + 30¢ for online sales. Includes up to 10 inventory locations, 24/7 chat support, localized selling (up to three markets), and POS Lite for in-person sales.
• Shopify: $79/month (billed annually). Card rates: 2.7% + 30¢ for online sales. Includes up to 88% shipping discount with insurance and five additional staff accounts.
• Advanced: $299/month (billed annually). Card rates: 2.5% + 30¢ for online sales. Includes enhanced support, 15 additional staff accounts and 10x checkout capacity. 

Start your Shopify free trial—no credit card required. Then, enjoy $1 per month for three months. 

2. Squarespace

Squarespace focuses on design, offering a drag-and-drop editor, hundreds of templates, a stock photo library, and integrated blogging tools. It provides a more structured design experience than Wix, making it suitable for businesses needing an attractive website without heavily investing in graphic design and web development.

However, Squarespace’s ecommerce features are limited compared to other Wix alternatives, with ecommerce functionality available only in high-tiered plans. Some marketing features, like promotional banners and pop-ups, are also restricted to pricier paid plans.

Why choose this Wix alternative?

Squarespace’s customizable templates are more sophisticated than Wix’s. Squarespace also provides a structured design approach for creating polished, professional websites. In industries or professions where visual presentation is important, Squarespace outperforms Wix. 

Key features:

• 24/7 customer support
• Free custom domain names 
• Drag-and-drop editor
• Email marketing tools 
• Online logo maker

Pros

• More than 180 website themes to choose from
• Robust blogging feature
• Live chat support
• Mobile app for website management 
• Ability to build custom templates with Squarespace Blueprint
• 1,000-page limit

Cons

• Limited app marketplace
• Restricted customization options 
• Limited ecommerce capabilities

Pricing

• Basic plan: $16/month (billed annually). Includes website builder, free custom domain, Squarespace AI, up to two contributors, 2.9% + 30¢ credit card rates, 2% online store transaction fee, and 7% digital content/memberships fee.
• Core plan: $23/month (billed annually). Adds unlimited contributors, advanced analytics, CSS/JavaScript customization, 0% online store transaction fee (still 5% for digital content), professional shipping and tax services.
• Plus plan: $39/month (billed annually). Features lower credit card rates (2.7% + 30¢), reduced digital content fee (1%), and API integrations for advanced sales functionality.
• Advanced plan: $99/month (billed annually). Offers the lowest credit card rates (2.5% + 30¢), 0% transaction fees on all sales, and all premium features.

3. WordPress

WordPress is a free and popular content management system (CMS) that offers unparalleled customization. While it has a steep learning curve and doesn’t provide integrated hosting, users with coding skills can truly make it their own. WordPress users can also draw on a vast assortment of plug-ins or add-ons.

Keep in mind that WordPress wasn’t built specifically for ecommerce. While plug-ins can add impressive functionality, integrating multiple plug-ins can sometimes lead to site-wide errors.

Why choose this Wix alternative?

WordPress provides more control and customization than Wix. Unlike Wix’s closed ecosystem, WordPress offers full access to your website’s code, thousands of specialized plug-ins, and complete ownership of your content. 

Choose WordPress when you need advanced features that Wix’s app market cannot provide.

Key features

• More than 60,000 plug-ins and over 30,000 themes
• Free and open-source software
• Ecommerce tools available via WooCommerce plug-in

Pros

• Extensive customization options through plug-ins
• A large community of developers contributing to open-source code
• Full control over content
• Scalable for websites of all sizes

Cons

• Requires some technical knowledge
• User is responsible for hosting, updates, backups, and security
• Excessive use of plug-ins can slow down your site

Pricing

Free, with additional costs for hosting and plug-ins. WordPress’s Commerce hosting plan is $25 per month (billed annually).

4. Weebly

Owned by Square, Weebly caters to ecommerce sites with its drag-and-drop builder and free integrated hosting. While all plans include ecommerce features, only the pricier ones allow you to remove Square ads or sell digital products.

Why choose this Wix alternative?

Weebly offers a more straightforward editing experience than Wix but with fewer options. If you find Wix’s interface complex or cluttered, you might like Weebly’s editor for website creation. Its simple learning curve can help you build a site with minimal frustration. 

Key features

• Unlimited product listings
• Inventory management
• Automatic tax calculation
• Search engine optimization (SEO) tools
• Chat and email support on all plans; phone support on higher tiers

Pros

• User-friendly drag-and-drop interface
• Generally more affordable than Wix
• Ability to sell on free plan

Cons

• Outdated templates
• Limited customization options
• No standout marketing tools or features

Pricing

• Free tier ($0/month): Includes basic features like SSL security, third-party embed code, shopping cart functionality, unlimited items, inventory management, SEO tools, and community forum support.
• Personal tier ($10/month billed annually or $13 month-to-month): Adds custom domain connection, digital goods capability, a shipping calculator, and shipping labels.
• Professional tier ($12/month billed annually or $16 month-to-month): Includes everything in Personal plus advanced site stats, removal of Square ads, password protection, and phone support.
• Performance tier ($26/month billed annually or $29 month-to-month): The most comprehensive package, adding features like item reviews, abandoned cart emails, advanced ecommerce insights, and priority support.

5. Hostinger

Hostinger’s website builder uses artificial design intelligence to help users with limited tech skills create a site. It offers AI tools for writing, image editing, heat map analysis, blog title generation, and terms and conditions creation.

One major drawback: You can’t change templates once you’ve started designing. 

Why choose this Wix alternative?

Similar to Wix, Hostinger offers a ton of AI features, including a website generator, writing tools, and SEO tools. Hostinger also offers AI analytics with its AI Heatmaps tool, which can help you understand visitors’ behavior and adjust your website accordingly. 

Key features

• 24/7 customer support 
• Google Analytics integration
• AI tools
• Free hosting
• Integrated CRM tools

Pros

• 29 ecommerce website templates 
• Competitive starter prices
• No commission on payments

Cons

• No phone support
• Can’t switch templates after site launch

Pricing

• Premium plan: $2.99/month (48-month term). 25 websites, 25 GB SSD storage, 25,000 visits monthly, 25 mailboxes (free for one year), weekly backups, free domain, free SSL, dedicated IP address, and WordPress acceleration. Renews at $7.99/month.
• Business plan: $3.99/month (48-month term). 50 websites, 50 GB NVMe storage, 100,000 visits monthly, 50 mailboxes (free for one year), and daily backups. Renews at $8.99/month.
• Cloud Startup plan: $7.99/month (48-month term). 100 websites, 100 GB NVMe storage, 200,000 visits monthly, 100 mailboxes (free for one year), daily backups, and priority support. Renews at $19.99/month.

6. GoDaddy

Known primarily as a hosting provider, GoDaddy offers a drag-and-drop website builder with a generous free plan and more than 100 templates. Ecommerce features are available only on the Commerce plan, which allows unlimited product listings and supports up to 1,000 marketplace and social channel sales monthly.

Lower-tier plans still facilitate payment acceptance and appointment scheduling, making GoDaddy a solid choice for service providers.

Why choose this Wix alternative?

GoDaddy is built for speed. If you want a simple design without complications, you can get a website up in less than 30 minutes. You can also call GoDaddy’s support team 24/7 to talk to a human when you need help. 

Key features

• 24/7 customer support 
• Appointment scheduling system
• GoDaddy payments hub
• Website and marketing analytics dashboard

Pros

• Rapid building experience 
• Hundreds of templates available
• One year of free email

Cons

• No custom sections 
• Limited style customization
• AI builder produces generic sites 
• No app marketplace

Pricing

• Basic plan: $9.99/month (billed annually). Includes custom domain, built-in SEO, unified inbox and website chat, content and design tools, secure SSL, and 100 email marketing sends/month. Renews at $16.99/month.
• Premium plan: $14.99/month (billed annually). Everything in Basic plus booking recurring appointments, online payments and deposits, email marketing tools, social ad creation, and 25,000 email marketing sends per month. Renews at $29.99/month.
• Commerce plan: $20.99/month (billed annually). Everything in Premium plus selling unlimited products, selling on leading marketplaces, automated inventory sync across channels, automated sales tax calculators, and 100,000 email marketing sends/month. Renews at $34.99/month.

GoDaddy also offers a seven-day free trial. 

7. IONOS

IONOS, primarily a web hosting provider, provides a drag-and-drop editor, daily backups, and 24/7 custom support. Its new AI website builder can create a fully customizable site based on basic business information. A built-in translation feature makes it easy to build multilingual websites.

Some users find IONOS less intuitive than Wix, and cheaper plans limit total site storage and page count.

Why choose this Wix alternative?

IONOS is one of the most affordable site builders that includes hosting, email, SSL, and a domain in even the lowest-tier plans. It’s designed for users who want to set up a professional site quickly and without distractions. IONOS is great for freelancers, local businesses, and non-techy users.

Key features

• 24/7 customer support
• Built-in language translation 
• Low-cost six-month plan
• Email included
• AI website builder

Pros

• Competitive intro pricing and renewal rates
• Templates for corporate business websites 
• 30-day money-back guarantee
• AI text generator

Cons

• Maximum 10 pages on entry-level plan
• Limited design customization options 
• Dated interface

Pricing

• Starter plan: $6/month for first six months (billed annually). Includes an AI Website Builder with simple design options, 10 pages, 10 GB webspace, a domain free for one year, professional email with a 2 GB inbox, and secure SSL. Renews at $12/month.
• Plus plan: $18/month (billed annually). Everything in Starter plus advanced design options, up to 200 pages, 50 GB webspace, a domain free for one year, a 12 GB email inbox, SiteAnalytics, integrated online booking, AI text generators (including text improver and SEO text), AI image generator, and AI color palette generator. Renews at $18/month.
• Pro plan: $30/month (billed annually). Everything in Plus plus unlimited pages and webspace, a 50 GB email inbox with active sync, SiteAnalytics Plus, and SEO optimization (rankingCoach Standard). Renews at $30/month.

8. Jimdo

Jimdo is a budget-friendly Wix alternative built for individuals and small businesses. It offers a free plan with a jimdosite.com subdomain and paid plans with custom domains that support payment processing, social selling, and discount codes. Ecommerce plans integrate with Facebook’s selling tools for Meta platform sales.

Most plans limit storage, bandwidth, and page count, making Jimdo better suited for small, simple sites.

Why choose this Wix alternative?

Jimdo is ideal for beginners who want to launch a small, no-fuss site (portfolio, CV, small shop) with no learning curve. It’s cheaper than Wix and perfect for creating a lightweight online presence without advanced tools.

Key features

• Personalized support on high-tier plans
• SEO tools
• Free domain name
• Drag-and-drop builder
• No transaction fees

Pros

• Affordable option
• HTML and CSS editing
• Easy-to-use editor 
• Easy template switching

Cons 

• Limited template selection
• Few payment gateway options
• No import/export functions 
• Email-only support 

Pricing:

• Free plan: $0/month. Includes all base features, a .jimdosite.com subdomain, 5 website pages, 500 MB storage, 2 GB bandwidth, 1 smart form, and mobile optimization. No domain connection or customer support.
• Start plan: $11/month (billed annually). Includes everything in the Free plus ad-free website, connect your own domain and email, 10 website pages, 5 GB storage, 10 GB bandwidth, 1 forwarding email address, advanced SEO, fast Google indexing, website analytics, unlimited smart forms, and customer support within one to two workdays.
• Grow plan: $17/month (billed annually). Everything in Start plus 50 website pages, 15 GB storage, 20 GB bandwidth, 5 forwarding email addresses, unlimited smart forms with file upload, Google Ads integration, and personalized support within four hours.

9. Webnode

Webnode offers three ecommerce plans; each integrates with Google Analytics, provides an email account, and offers premium customer support. Its user-friendly design tools help non-designers build ecommerce sites with advanced elements like video backgrounds and parallax scrolling.

All Webnode plans limit storage, making it suitable for businesses that don’t need massive data capacity but want access to advanced design tools.

Why choose this Wix alternative?

If you're a small business that wants a visually polished site with multilingual support and built-in email, Webnode is a good option. It's a solid pick for basic website needs, especially if advanced inventory tools or complex integrations aren’t a priority.

Key features

• More than 100 mobile-responsive templates
• Stock image gallery
• Mobile website-builder app
• Membership registrations

Pros

• Multilingual support
• Backup and restore feature
• Free email address included 

Cons

• Lacks advanced ecommerce features 

Pricing

• Limited plan: $4.50/month. Includes 200 MB storage, 1 GB bandwidth, attach your own domain, basic form builder (up to 5 fields), last 30 days of stats, and customer support. No free domain, email accounts, or access to advanced features.
• Mini plan: $8.50/month (billed annually). Includes everything in Limited plus 1 GB storage, 3 GB bandwidth, free domain for 1 year, 1 email account, full form builder, and premium support. Removes Webnode branding but does not include advanced analytics or multilingual support.
• Standard plan: $12.90/month (billed annually). Everything in Mini plus 3 GB storage, 10 GB bandwidth, 20 email accounts, video backgrounds, website statistics, Google Analytics, Google AdSense, Google Tag Manager, membership registration for up to 100 members, multilingual support (2 languages), and 5 backups.
• Profi plan: $22.90/month (billed annually). Everything in Standard plus 7 GB storage, unlimited bandwidth, 100 email accounts, unlimited member registration, unlimited multilingual versions, unlimited backups, online store, advanced analytics tools, and site search.

When to switch to a Wix alternative

As your business grows, you might find that Wix no longer meets your needs. Here are a few signs it’s time to consider an alternative:

You need more advanced ecommerce features 

Wix lacks key ecommerce tools like automatic tax calculation, robust inventory management, an international POS system, and multi-currency payment options. It also caps product listings and offers fewer plug-ins and integrations than some competitors. 

You want to level up your design

While Wix’s website builder is user-friendly, it has fewer design parameters than some competitors. This means you might need graphic design skills to create a truly polished site. Other website builders can help you craft a professional-looking site quickly, even without design expertise. 

You’re all-in on ecommerce 

Wix is versatile and can be cost-effective if selling isn’t your main focus. But if ecommerce is your primary goal, you’ll likely benefit from a purpose-built ecommerce platform like Shopify.