34 Leading Examples of Innovative Products in 2025

We live in a world where a small device can filter fresh air right in your own home, and a battery-powered machine can clean the floor of your house without lifting a finger. 

The pace of innovation is outstanding. In 2023, inventors filed a record 3.6 million patent applications, a 2.7% increase from the previous year. Companies large and small constantly create devices, services, and tools that make life easier, healthier, and more fun.

Product innovation has the power to revolutionize industries, create new jobs, and even explore the far reaches of space. Here are some notable examples to inspire your next brainstorming session.

What are innovative products?

An innovative product is a new or improved good or service that differs from previous offerings in the market. It offers a clear and defined value for consumers. 

One example is Dyson’s Airwrap multi-styler. The latest update uses the Coanda airflow effect to curl and smooth hair without extreme heat. The approach is novel because it offers fast drying without heat damage to hair, a first for the industry. 

In practice, four product attributes mark a true innovation:

• Novelty: The product introduces a unique feature or technology that did not exist before.
• Utility: It solves a real customer problem or dramatically improves an existing one.
• Implementation: The product has been commercialized and is not just a prototype. 
• Impact: It creates volume, such as revenue growth, sustainability gains, or a better user experience.

Why does this even matter? Boston Consulting Group’s 18th annual innovation study found that 83% of executives ranked innovation as one of their top three priorities in 2024, yet only 3% felt “innovation ready.”

Knowing what qualifies as an innovative product helps you spot promising product opportunities and avoid chasing every shiny object.

Examples of innovative products

• Health and wellness
• Environment and sustainability
• Technology and gadgets
• Consumer goods
• Education and entertainment
• Transportation
• Digital products and services

You can find examples of innovative products in just about every sector of the retail world. Some are available in retail stores, some are available online, and some are available only to enterprise customers. Here are examples of innovative products, organized by industry:

Health and wellness

The latest wave of health and wellness tech brings medical-grade tracking into everyday life. 

Telehealth is one of six innovation enhancers, according to CTA’s 2025 Global Innovation Scorecard. Countries around the world, from Argentina to India to the UK, are creating telehealth-friendly policies and infrastructure to support research and development. 

Some trending products in this category include:

• OTC continuous-glucose monitors. Trackers like Lingo stream real-time glucose data to an AI-powered app. The app monitors your glucose spikes and turns the data into dietary and exercise cues. 
• Smart inhalers. Products like Hailie SmartInhaler clip onto existing inhalers, log usage, and send adherence alerts to patients and doctors to lessen pediatric asthma flare-ups. 
• AI smart rings. The Samsung Galaxy Ring tracks your heart rate, SpO₂, and sleep phases. It turns the data into a personalized readiness score within the Samsung Health app. 
• Smart blood-pressure cuffs. Withings’ BPM Vision reads your blood pressure, syncs the data to an app, and lets you create PDF reports for doctors. It retails for $179 and brings clinical-grade hypertension monitoring to the home.
• Sleep trackers. SleepScore Max and other sleep trackers monitor and analyze sleep patterns to improve sleep quality.
• Telemedicine kits. Portable kits like digiMed are equipped with diagnostic tools for remote medical consultations.

Environment and sustainability

The circular economy is influencing the most exciting green products in 2025. Think compost-ready packaging and buildings that power themselves. There are some awesome examples, such as:

• Seaweed-based packaging. Sustainable packaging brand Notpla coats takeaway boxes and replaces plastic sauce sachets with edible Ooho film made from brown seaweed. After winning the Earthshot Prize, Notpla introduced the material at Ikea’s new Oxford Street café and aims to displace one billion single-use plastic items by 2030. 
• Polystyrene packaging alternatives. Cruz Foam turns shrimp shells into protective foam that dissolves in a backyard compost within 60 days. 
• Solar glass. ClearVue sells transparent window panes that turn natural light into energy. The brand secured its first commercial order in 2024 from a six-floor building in Melbourne.
• Recycled batteries. Nevada-based startup Redwood Materials recycles 70% of North America’s lithium-ion batteries. The brand recovers 98% of critical minerals and remanufactures them into high-nickel cathode material for EV batteries. 
• Vertical farming systems. AeroFarms and other vertical farming systems use vertical space and controlled environments to grow food in urban areas, reducing land use and water consumption.

Technology and gadgets

Consumer tech moves fast with everything from AI-first computers to wireless charging that works across devices. The AI market is expected to reach $4.8 trillion by 2033, a 25-times increase in just 10 years—and it’s going to change many of the tech products we see in the future. 

Here are some cool examples:

• AI computers. Microsoft’s new Copilot+ PCs category brings a neural processor into each device. You get new features like Recall (timeline search of everything you’ve seen on-screen) and live language captions. 
• Foldable smartphones. Foldable smartphones like the Samsung Galaxy Z Fold 6 combine the portability of a smartphone with the screen size of a tablet.
• Smart glasses. Gadgets like Ray-Ban’s lightweight frames integrate 12 MP cameras, open-ear speakers, and Meta AI voice assistance. Manufacturer EssilorLuxottica has sold two million pairs since October 2023 and is scaling to 10 million annually.
• Wireless charging surfaces. Your devices can charge without cables when you place them on surfaces powered by wireless charging technology, like that developed by WiTricity.
• Voice-activated wearable translators. Providing real-time translations of spoken languages, devices like the Pocketalk break down communication barriers.
• Multi-purpose laptops. The Lenovo ThinkBook Plus Gen 5 Hybrid is the first of its kind. It won an Innovation Award at CES 2025 for its design and functionality. You can use the detachable screen and keyboard together or separately as a tablet or standalone PC. 

Consumer goods

A business doesn’t have to create a new product development process to be innovative. You can create an innovative product by improving on a consumer good that has long been on the market, like these standout examples:

• Scent-flavor water bottle. German startup Air Up’s pod-powered bottle tricks the brain through retronasal smell. It was designed to help kids drink more water without sugar, and became a craze across UK schools in 2024.
• Indoor smokers. GE’s countertop pellet smoker lets apartment-dwellers slow-cook brisket all year. Time magazine named it one of the best inventions of 2024 for its app-based probes and “keep warm” mode. 
• Accessible toys. The iconic Lego brand now sells bricks raised with Braille dots and printed letters for visually impaired kids. 
• Plastic-free, refillable laundry tablets. Blueland’s powder tablets come in compostable paper refills, with no PVA plastic film. The direct-to-consumer (DTC) brand uses innovative marketing tactics like Shop Campaigns to grow subscribers and earn repeat sales. 
• Smart mirrors. Smart mirrors like CareOS mirrors integrate digital displays for fitness tracking, virtual try-ons, and personalized health information.
• Self-cleaning water bottles. The LARQ and other self-cleaning bottles use UV-C LED light to purify water and self-clean.

Education and entertainment

Innovation and creativity flourish in the educational space. Many ed-tech companies use innovations to help students realize their potential. Whether you’re a child or an adult, there’s an innovative course or service out there to help you learn, including:

• Educational AI. Khan Academy rolled out Khanmigo (AI tutor) in 2023. The GPT-4 coach guides students through courses and improves engagement for learners and educators. 
• VR headsets. VR headsets like the Meta Quest 3 provide virtual reality experiences for gaming and education through highly immersive display elements, so you can learn without ever leaving your room.
• Engineering kits. Colorful bricks, motors, and a Scratch-based coding app teach K-5 engineering with Lego’s Education SPIKE Prime set. This kit serves as an entry point into Lego’s STEAM and STEM solutions for the classroom. 

Transportation

Innovation has also transformed how we power vehicles, with batteries often replacing liquid fuels. This has many observers excited for a carbon-free transportation future. Here are some transportation innovations:

• Electric vehicles. GM’s sub-$35,000 crossover, the Chevrolet Equinox EV, gets up to 319 miles of EPA-estimated range.
• Electric vertical takeoff and landing aircraft (eVTOL). Joby, which is developing eVTOLs for commercial passenger service, is almost finished with its FAA Phase 4 certification milestones and has already delivered two eVTOLs to Edwards Air Force Base. 
• Solid-state batteries. A nascent technology that would let large car batteries charge faster and hold up longer over repeated charges.
• Solar-powered EVs. Aptera’s three-wheeled, ultra-light “never-plug” car showed its production-intent model at CES 2025. 

Digital products and services 

The biggest trend in 2025 is the rise of AI-powered assistants that automate routine tasks, generate original media, and serve up personal content. Here are some of the top innovations: 

• Microsoft 365 Copilot. The tech giant’s AI work companion is integrated with Word, Excel, Outlook, and Teams. Enterprises are standardizing AI workflows rapidly.
• OpenAI Sora. This text-to-video AI model creates 1080 pixel video clips. It can also extend existing footage in any aspect ratio with a simple AI prompt. Public access opened up in 2025 and kicked off a wave of AI-native video content for ads, social, and ecommerce.
• Spotify AI DJ. The music streaming brand launched a voice-interactive DJ that curates tracks and commentary in real time. Rolled out globally in 2024, it now serves over 268 million Premium subscribers, the highest Q1 subscriber net adds since 2020. 
• Shopify Magic. Shopify’s commerce-focused AI began with creating product descriptions, editing images, and replying to customer conversations. We’ve added an AI Store Builder that can create ready-to-sell storefronts from a handful of keywords.

Trends in product innovation

• AI and machine learning
• Sustainability and circular economy
• Personalization and customization
• Health tech and wearables

AI and machine learning

Generative and embedded AI are becoming standard features for new technology products. Research firm IDC predicts that companies will spend $337 billion on AI-related technology in 2025, with this amount doubling again by 2028. 

McKinsey also finds that 92% of firms plan to increase AI investment over the next three years, yet only 1% feel they’ve scaled it. Most companies are not even using AI to its fullest potential, and this gap is driving demand for smarter products. 

For example, Samsung’s AI appliances that build grocery lists and Adobe’s generative-AI Firefly tools are quickly becoming expected features in everyday tech. 

Sustainability and circular economy

Closed-loop models are more important than ever. 

CGR’s 2025 Circularity Gap Report found that the global rate of material use has decreased, falling to 6.9% in 2025 from 8.6% in 2020. The World Economic Forum also urges brands to design for reuse and repair from day one. 

Consumers are rewarding the effort. PwC’s 2024 Voice of the Consumer Survey shows shoppers will pay 9.7% more on average for sustainably sourced goods, even with current inflation. 

Expect more sustainable businesses to consider items like refillable packaging, such as stainless-steel containers and planet-based materials like Mirum leather, to inform new product development strategies. 

Personalization and customization

Personalized experiences and customization are becoming key product differentiators. McKinsey reports that 71% of consumers now expect personalized interactions, and 76% become frustrated when they’re missing.

Personalization and customization are two sides of the same coin in customer experience, but they serve different purposes. 

• Personalization is brand-driven. You can use first-party data to adapt storefronts, marketing campaigns, and checkout flows behind the scenes.
• Customization puts shoppers in control. They can decide how a product looks, like selecting backpack colors, adding initials, or building their own skincare bundle.

Both matter. Monetate’s study shows that data-driven personalization lifts conversion rates by 8%, while brands that combine upsells, cross-sells, and dynamic bundles report 12% higher average order values. 

Convenience is equally powerful, with 87% of millennials citing it as their top purchase factor, so letting shoppers self-configure products adds measurable value.

Health tech and wearables

Health care is returning to the hands and wrists of consumers. 

IDC Research reports that 534.6 million wearable devices shipped in 2024, including smartwatches, rings, and hearables, with volume climbing 4.1%, despite market maturity in key regions. 

Market value is on track to top $300 billion by 2029, driven by devices that offer FDA-cleared electrocardiogram, sleep apnea, and soon non-invasive glucose monitoring. 

New entrants like Withings’ U-Scan (urine lab) and Dexcom’s Stelo (glucose patch) are showing how consumer-grade diagnostics and telehealth are opening up new channels for commerce innovators. 

How to innovate a product today

1. Start with a real customer pain point
2. Look for untapped niche opportunities
3. Use customer data to improve or personalized products
4. Test new ideas through pre-orders or limited drops
5. Incorporate sustainability as innovation drivers

Start with a real customer pain point

The latest statistics show that almost 50% of businesses close after five years. Most of these failures stem from poor product-market fit. 

Creating an innovative product starts with understanding the customer. Pay attention to where problems surface. Run customer surveys and look at support tickets to find a pain worth solving.

Sometimes, that customer might be you. For example, Clay Alexander, the founder of Ember, a self-heating coffee mug brand, grew tired of lukewarm coffee at his desk. Ember was the solution.

The coffee mug, priced at more than $100, maintains the perfect temperature through a smartphone app. 1,950 backers funded the original idea on Indiegogo, and the company has sold over three million units, Alexander tells TechCrunch in a 2024 interview. 

Look for untapped niche opportunities

Competing in saturated product categories is a good way to drain capital and resources. Breakthrough products often start by serving passionate microcommunities first. 

Take the Oura Ring for example. It started off as a tool for biohackers to monitor their health, and quickly gained mass appeal after its launch in 2015. The company has sold more than 2.5 million units as of 2024 and has a valuation of $5.2 billion. 

Use Google Trends or social listening tools like BuzzSumo to find what topics are buzzing online and validate product ideas. Maybe senior-friendly fitness tech or biohacking snacks are your next trending product concept.

Use customer data to improve or personalize products

Customer data does more than inform your marketing campaigns. You can also use it to know what to build next and improve what you already sell. 

Shopify makes collecting first-party data easy. Every customer interaction, Shop Pay sign-in, POS profile, and more flow into one unified customer profile. Your data lives in one place, which you can use continuously. Detect a signal, tweak and launch, measure and repeat.

For example, if you notice returns spiking on that last hoodie because it “runs small,” you can adjust the size spec on your next production run. Turn that flaw into a feature by updating your copy to say “now with true-to-size fit,” and cut future returns. 

Test new ideas through pre-orders or limited drops

Pre-orders and product drops show if people are willing to pay for your product (an underrated step in the product development process). 

Many founders, like the Ember example above, use a crowdfunding platform like Indiegogo or Kickstarter to get public funding, then launch once the product idea becomes an MVP. 

However, you can also run a Coming Soon page in your Shopify store. Use the AI website builder to create your page, showcase your idea, then collect pre-payments with an app like Deposit & Partial Payment Depo. This will help you determine demand and get inventory ready before the full run ships.

Incorporate sustainability as innovation drivers

Flashy specs grab headlines but often fade (remember Google Glass?). What always shines bright, especially today, is sustainability. 

Try turning an existing product on its head by making it more “green.” Use more sustainable materials, more ethical production, or improve usability. 

For example, Allbirds launched the world’s first net-zero carbon shoe (M0.0NSHOT) as a limited drop in select cities to emphasize that products like this are still the exception, not the norm. The shoe brand, already known for its historic achievements in sustainability, continues to push the limits of innovation on a product as common as a shoe.